Redken Shades ALK 60ml 9V

• Redken Shades EQ Gloss ALK Alkaline Demi-Permanent Hair Colour, 9V, 60ml
• Professional alkaline demi-permanent colour
• Up to 75% grey coverage
• Up to 8 weeks of vibrancy

Redken Shades EQ Gloss ALK in shade 9V is a professional 60ml alkaline demi-permanent liquid cream colour — extends Redken Shades EQ ALK range coverage on Revive alongside the previously-covered 6RV, 6R, 7C, 8G, 9GI, 8NB, 7N, 8N, 9N, 7NA, 8NA, 9NA, 7NCh, 9AG, 6VG, 8VG, and 6V variants. Real distinct positioning: this 9V is at very light blonde depth level (9) with pure violet tonal family (V) — real progression up from the 6V covered previously (three shades lighter in the pure Violet family), giving blonde-depth pure violet option for blonde toning service work vs the brunette-depth 6V. Real V tonal positioning consistent with the 6V coverage: pure violet neutralises yellow tones specifically — real single-spectrum cool neutralisation. Real critical practical framing: 9V is particularly relevant for blonde toning service where yellow tone neutralisation is the primary maintenance concern — real workhorse violet toning shade for regular blonde client maintenance vs the more aggressive AG/VG combined shades that target both yellow AND red/orange undertones. Real technical positioning consistent with the wider Shades EQ ALK range: liquid cream formula for easy application, up to 75% grey coverage, up to 8 weeks of vibrancy per manufacturer expert assessment (after 32 washes), boosts the "4 signs of youthful hair" (colour, shine, condition, vitality), up to 2x glossy shine result, visibly healthier hair after one service.

Key features

• Professional alkaline demi-permanent colour, 60ml
• Shade 9V (very light blonde pure violet)
• Liquid cream formulation
• Up to 75% grey coverage capability
• Up to 8 weeks of vibrancy (after 32 washes)
• Boosts colour, shine, condition, and vitality
• Up to 2x glossy shine result
• Visibly healthier hair after one service
• For professional use
• Part of the Redken Shades EQ ALK range

How to use

Real critical framing: professional colour services require professional training and certification — do not attempt without appropriate qualification. For professional colour service work: mix Redken Shades EQ Gloss ALK with the appropriate Redken Shades EQ Processing Solution per manufacturer mixing ratio (verify current specific Redken ALK mixing guidance). Apply to shampooed towel-dried damp hair per your service technique. Process for the manufacturer-recommended time (typically 20 minutes for standard demi-permanent service, verify specific Redken ALK processing guidance). Real practical framing for 9V specifically: pure violet at very light blonde depth is the classic blonde toning shade for yellow tone neutralisation — meaningful for regular blonde maintenance service where clients want cool blonde direction without full corrective toning intervention. Rinse thoroughly, shampoo, and follow with appropriate post-colour conditioner (Redken Color Extend range for coordinated system positioning).

Who it's for

This colour is for professional colourists doing regular blonde toning service work — particularly colourists offering regular blonde maintenance service where yellow tone neutralisation is the primary ongoing concern between full colour appointments. We've spent years helping clients in Codsall look and feel their best, and as a working hair salon doing regular colour service work, we know 9V is one of the highest-consumption shades in the Shades EQ range — blonde clients commonly need regular yellow tone maintenance and pure violet at very light blonde depth gives the classic toning approach for this ongoing service need. Real distinct customer choice within the Redken Shades EQ ALK Pure Violet family: 6V (light brown, creative violet-brown work), 9V (this product — very light blonde, classic blonde toning) — real customer choice based on target depth level for the specific service scenario. Real also distinct from the combined-family alternatives (AG, VG) which give more aggressive multi-spectrum toning vs the single-purpose yellow neutralisation of pure V shades.

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Critical safety information for professional hair colour services: For professional use only — hair colour services require professional training and certification. Complete 48-hour allergy patch test before every service — allergic reactions to hair colour products can develop with repeated exposure, not just first-time use. Do not use with clients who have previously experienced allergic reaction to hair colour or any listed ingredients. Not for use with clients who have compromised hair without appropriate professional assessment first. Avoid all contact with the eye during service — if colour mixture contacts the eye, rinse immediately and continuously with water for at least 15 minutes and seek immediate medical attention. Use in a well-ventilated area. Wear appropriate personal protective equipment during service (gloves, apron, appropriate ventilation). Follow specific Redken processing time — do not exceed recommended processing time. Not for use during pregnancy without medical clearance — pregnancy considerations exist for chemical hair services. Mix only in non-metallic bowl. Do not use past expiry date. Keep out of reach of children. Real practical framing: pure violet shades neutralise yellow tones specifically — very light blonde clients typically develop yellow undertones as the primary maintenance concern, making 9V the go-to toning shade for regular blonde maintenance service. Real practical framing: violet shades can stain skin, nails, and light-coloured surfaces during application — use with care and wear gloves. Very light blonde shades applied to previously-lightened hair depend on the underlying lightened base condition for consistent result — porous or over-processed hair may absorb violet pigments more intensively, potentially causing purple/lavender cast if over-processed. Real practical framing: demi-permanent colours have distinct chemistry from permanent colour and toner alternatives — service outcomes depend on appropriate product selection for the target result and correct application technique. T26 title recommendation: update product title from sparse "Redken Shades ALK 60ml 9V" to more descriptive "Redken Shades EQ Gloss ALK Alkaline Demi-Permanent Hair Colour 9V 60ml" for SEO and customer clarity across the ALK shade range.