Redken Shades ALK Demi-Permanent Hair Colour - 60ml - 10NB

• Demi-permanent hair colour in 10NB, 60ml
• Liquid cream alkaline formula
• Up to 75% grey coverage
• Lightest blonde with a soft warm-beige base

Redken Shades EQ in 10NB is an alkaline demi-permanent colour in a liquid cream formula, and it's one of the most trusted toning glosses in professional salons, particularly on blondes. As a demi it deposits rather than lifts, leaving the hair looking glossy and rich, so it's ideal for glossing blonde, refreshing faded tone and adding shine without the commitment of a permanent. 10NB is the lightest blonde level with a natural base and a touch of warmth, a soft, beige-warm blonde rather than a cool or ashy one, which makes it the one to reach for when a client wants their blonde warm and natural rather than icy. The 60ml tube is standard professional size.

Why you'll love it

• Demi-permanent, deposits without lifting
• Lightest blonde with a soft warm-beige base
• Liquid cream alkaline formula
• Warm and natural rather than cool or icy
• Leaves blondes looking soft and glossy
• Ideal over freshly lifted blonde
• 60ml tube

How to use

Mix with the appropriate Redken Shades EQ processing solution at the ratio specified by the manufacturer, then apply and process as directed. 10NB adds soft warmth to a blonde rather than cooling it, so it's the one to use when a lifted blonde has come up too pale or too cool and the client wants a warmer, more natural beige. It shows best on an evenly pre-lightened base. A strand test is worth doing if you're unsure. Rinse thoroughly and follow with colour-safe aftercare. Carry out a skin allergy alert test before every colour service.

Who it's for

This colour is for professional colourists doing warm and natural blonde work. We've spent years helping clients in Codsall look and feel their best, and as a working salon, we know not every blonde client wants cool, plenty want a soft, warm, beige blonde that looks natural and sunny rather than icy, and 10NB is exactly that.

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Always carry out a skin allergy alert test at least 48 hours before every colour service, following the manufacturer's instructions.