Redken Shades ALK Demi-Permanent Hair Colour - 60ml - 4R

• Demi-permanent hair colour in 4R, 60ml
• Liquid cream alkaline formula
• Up to 75% grey coverage
• Rich red tone with glossy shine

Redken Shades EQ in 4R is an alkaline demi-permanent colour in a liquid cream formula, and it's one of the most trusted toning and refreshing colours in professional salons. As a demi it deposits rather than lifts, giving up to 75% coverage and leaving the hair looking glossy and rich, so it's ideal for toning, refreshing faded colour and adding shine without the commitment of a permanent. 4R is a red shade at a mid-brown depth, a warm, vivid red that's exactly the sort of tone a demi keeps looking glossy. The 60ml tube is standard professional size.

Why you'll love it

• Demi-permanent, deposits without lifting
• Up to 75% grey coverage
• Liquid cream alkaline formula
• Rich, warm red tone
• Leaves hair looking glossy
• Ideal for toning, refreshing and boosting red
• 60ml tube

How to use

Mix with the appropriate Redken Shades EQ processing solution at the ratio specified by the manufacturer, then apply and process as directed. Reds fade faster than any other tone, so a demi is a good way to refresh and boost them between permanent services, and a strand test is worth doing if you're unsure of the result. Rinse thoroughly and follow with colour-safe aftercare. Carry out a skin allergy alert test before every colour service.

Who it's for

This colour is for professional colourists doing toning, gloss and red refresh work. We've spent years helping clients in Codsall look and feel their best, and as a working salon, we know reds are the hardest colours to keep vivid, they drop faster than anything else, so a demi gloss to refresh them between appointments is what keeps a red client happy in the mirror.

Explore more

Discover more in our hair colour, developer and hair colouring accessories ranges, plus our colour depositing shampoo for keeping reds rich between visits. See everything on our shop by brand page.

Free UK delivery on all orders.

Always carry out a skin allergy alert test at least 48 hours before every colour service, following the manufacturer's instructions.