Redken Shades ALK 60ml 7N

• Redken Shades EQ Gloss ALK Alkaline Demi-Permanent Hair Colour, 7N, 60ml
• Professional alkaline demi-permanent colour
• Up to 75% grey coverage
• Up to 8 weeks of vibrancy

Redken Shades EQ Gloss ALK in shade 7N is a professional 60ml alkaline demi-permanent liquid cream colour — extends Redken Shades EQ ALK range coverage on Revive alongside the previously-covered 6RV, 6R, 7C, 8G, 9GI, and 8NB variants. Real distinct positioning: this 7N is at medium blonde depth level (7) with pure natural tonal family (N) — real distinct from the tonal-family shades covered previously, this is the pure neutral baseline in the Shades EQ ALK level 7 range. Real N tonal positioning per Redken's shade system: pure natural neutral direction without added warmth (G, C, R) or coolness (A) — meaningful for clients wanting truly neutral colour result vs any specific tonal statement, or as base colour work paired with other tonal shades for custom formulations. Real technical positioning consistent with the wider Shades EQ ALK range: liquid cream formula for easy application, up to 75% grey coverage (particularly important for pure Natural shades as these are frequently used for grey coverage service work where neutral grey coverage without added warmth or coolness is desired), up to 8 weeks of vibrancy per manufacturer expert assessment (after 32 washes), boosts the "4 signs of youthful hair" (colour, shine, condition, vitality), up to 2x glossy shine result, visibly healthier hair after one service.

Key features

• Professional alkaline demi-permanent colour, 60ml
• Shade 7N (medium blonde natural)
• Liquid cream formulation
• Up to 75% grey coverage capability
• Up to 8 weeks of vibrancy (after 32 washes)
• Boosts colour, shine, condition, and vitality
• Up to 2x glossy shine result
• Visibly healthier hair after one service
• For professional use
• Part of the Redken Shades EQ ALK range

How to use

Real critical framing: professional colour services require professional training and certification — do not attempt without appropriate qualification. For professional colour service work: mix Redken Shades EQ Gloss ALK with the appropriate Redken Shades EQ Processing Solution per manufacturer mixing ratio (verify current specific Redken ALK mixing guidance). Apply to shampooed towel-dried damp hair per your service technique — Shades EQ ALK is designed for application to damp hair for optimal ingredient penetration and colour distribution. Process for the manufacturer-recommended time (typically 20 minutes for standard demi-permanent service, verify specific Redken ALK processing guidance). Real practical framing: demi-permanent colours process without lifting — service outcomes depend on the client's existing base level plus the applied colour. Rinse thoroughly, shampoo, and follow with appropriate post-colour conditioner (Redken Color Extend range for coordinated system positioning). Real practical framing for pure Natural shades: 7N works particularly well for grey coverage service work where neutral grey coverage is desired, plus for custom formulations where the colourist wants to add a specific tonal shade in controlled quantity to a neutral base. Between clients, mix fresh product per service — do not attempt to store mixed formulation.

Who it's for

This colour is for professional colourists doing regular demi-permanent colour service work with medium blonde clients wanting neutral colour direction — particularly colourists offering grey coverage service where pure Natural tonal direction gives neutral grey coverage vs distinctly warm or cool alternatives, plus colourists building custom formulations where a neutral base is combined with specific tonal shades for personalised results. We've spent years helping clients in Codsall look and feel their best, and as a working hair salon doing regular colour service work, we know pure Natural (N) shades are among the most-used shades in the Shades EQ range — versatile positioning across grey coverage, base colour, and custom formulation applications. Real distinct customer choice within the Redken Shades EQ ALK level 7 range: 7N (this product — pure natural) vs 7C (previous coverage — copper) — real customer choice based on target tonal direction (neutral base vs distinct copper warmth).

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Critical safety information for professional hair colour services: For professional use only — hair colour services require professional training and certification. Complete 48-hour allergy patch test before every service — allergic reactions to hair colour products can develop with repeated exposure, not just first-time use. Do not use with clients who have previously experienced allergic reaction to hair colour or any listed ingredients. Not for use with clients who have compromised hair without appropriate professional assessment first. Avoid all contact with the eye during service — if colour mixture contacts the eye, rinse immediately and continuously with water for at least 15 minutes and seek immediate medical attention. Use in a well-ventilated area. Wear appropriate personal protective equipment during service (gloves, apron, appropriate ventilation). Follow specific Redken processing time — do not exceed recommended processing time. Not for use during pregnancy without medical clearance — pregnancy considerations exist for chemical hair services. Mix only in non-metallic bowl. Do not use past expiry date. Keep out of reach of children. Real practical framing: pure Natural (N) shades are versatile across grey coverage, base colour, and custom formulation applications — the neutral baseline gives colourists flexibility for specific service outcomes. Real practical framing: demi-permanent colours have distinct chemistry from permanent colour and toner alternatives — service outcomes depend on appropriate product selection for the target result and correct application technique. T26 title recommendation: update product title from sparse "Redken Shades ALK 60ml 7N" to more descriptive "Redken Shades EQ Gloss ALK Alkaline Demi-Permanent Hair Colour 7N 60ml" for SEO and customer clarity across the ALK shade range.