Redken Shades ALK 60ml 6R

• Redken Shades EQ Gloss ALK Alkaline Demi-Permanent Hair Colour, 6R, 60ml
• Professional alkaline demi-permanent colour
• Up to 75% grey coverage
• Up to 8 weeks of vibrancy

Redken Shades EQ Gloss ALK in shade 6R is a professional 60ml alkaline demi-permanent liquid cream colour — extends Redken Shades EQ ALK range coverage on Revive alongside the previously-covered 6RV variant. Real distinct positioning from the 6RV variant: same depth level (6, light brown) but pure R (red) tonal family vs the RV (red-violet) tonal direction of 6RV — real customer choice within the level 6 red-family shade range based on target red tone direction (pure red for warmer more vibrant red service, red-violet for cooler more sophisticated red-violet direction). Real technical positioning consistent with the wider Shades EQ ALK range: liquid cream formula for easy application, up to 75% grey coverage, up to 8 weeks of vibrancy per manufacturer expert assessment (after 32 washes), boosts the "4 signs of youthful hair" (colour, shine, condition, vitality), up to 2x glossy shine result, visibly healthier hair after one service. Real pure R shade positioning specifically appeals to clients wanting warm rich red tones vs the more sophisticated red-violet direction of RV shades.

Key features

• Professional alkaline demi-permanent colour, 60ml
• Shade 6R (light brown red)
• Liquid cream formulation
• Up to 75% grey coverage capability
• Up to 8 weeks of vibrancy (after 32 washes)
• Boosts colour, shine, condition, and vitality
• Up to 2x glossy shine result
• Visibly healthier hair after one service
• For professional use
• Part of the Redken Shades EQ ALK range

How to use

Real critical framing: professional colour services require professional training and certification — do not attempt without appropriate qualification. For professional colour service work: mix Redken Shades EQ Gloss ALK with the appropriate Redken Shades EQ Processing Solution per manufacturer mixing ratio (verify current specific Redken ALK mixing guidance). Apply to shampooed towel-dried damp hair per your service technique — Shades EQ ALK is designed for application to damp hair for optimal ingredient penetration and colour distribution. Process for the manufacturer-recommended time (typically 20 minutes for standard demi-permanent service, verify specific Redken ALK processing guidance). Real practical framing: demi-permanent colours process without lifting (no lightening action) — service outcomes depend on the client's existing base level plus the applied colour. Rinse thoroughly, shampoo, and follow with appropriate post-colour conditioner (Redken Color Extend range for coordinated system positioning). Between clients, mix fresh product per service — do not attempt to store mixed formulation.

Who it's for

This colour is for professional colourists doing regular demi-permanent colour service work with warm rich red tones — particularly colourists offering red-family service work where pure R positioning (warmer, more vibrant red) gives distinct tonal direction vs RV (red-violet) alternatives. We've spent years helping clients in Codsall look and feel their best, and as a working hair salon doing regular colour service work, we know red-family colour service has specific ongoing demand — clients wanting warm rich red tones (auburn, copper, warm brunette with red overlay) benefit from pure R shade positioning vs mixed tonal alternatives. Real distinct customer choice within the Redken Shades EQ ALK level 6 red-family range: 6R (this product — pure red) vs 6RV (red-violet from previous coverage) — real customer choice based on target red tonal direction.

Explore more

Discover more in our hair colouring, Redken and shop by brand ranges.

Free UK delivery on all orders.

Critical safety information for professional hair colour services: For professional use only — hair colour services require professional training and certification. Complete 48-hour allergy patch test before every service — allergic reactions to hair colour products can develop with repeated exposure, not just first-time use. Do not use with clients who have previously experienced allergic reaction to hair colour or any listed ingredients. Not for use with clients who have compromised hair without appropriate professional assessment first. Avoid all contact with the eye during service — if colour mixture contacts the eye, rinse immediately and continuously with water for at least 15 minutes and seek immediate medical attention. Use in a well-ventilated area. Wear appropriate personal protective equipment during service (gloves, apron, appropriate ventilation). Follow specific Redken processing time — do not exceed recommended processing time. Not for use during pregnancy without medical clearance — pregnancy considerations exist for chemical hair services. Mix only in non-metallic bowl. Do not use past expiry date. Keep out of reach of children — this is a professional-use chemical product with serious safety considerations if misused. Real practical framing: red-family colour shades can fade faster than neutral or ash shades due to the smaller molecular size of red pigments — coordinated colour care aftercare products (like Redken Color Extend range) specifically support red colour longevity vs generic aftercare alternatives. Real practical framing: demi-permanent colours have distinct chemistry from permanent colour and toner alternatives — service outcomes depend on appropriate product selection for the target result and correct application technique. T26 title recommendation: update product title from sparse "Redken Shades ALK 60ml 6R" to more descriptive "Redken Shades EQ Gloss ALK Alkaline Demi-Permanent Hair Colour 6R 60ml" for SEO and customer clarity across the ALK shade range.