Professional hair care

Colour Depositing Shampoo

Colour depositing shampoo is one of the most useful products for anyone with vivid, fashion or tinted hair. Unlike standard shampoo which gradually strips colour from the hair with every wash, a colour depositing shampoo actually adds a small amount of pigment back into the hair as it cleanses, refreshing the tone and extending the life of the colour between salon visits. The result is hair that holds its vibrancy for significantly longer than it would with a regular shampoo.

We stock 15 professional colour depositing shampoos here at Revive Hair Artists in Codsall from Celeb Luxury and Crazy Color, covering a wide range of vivid and pastel shades including silver, rose gold, pink, lavender, baby blue, teal and more.

Celeb Luxury Viral Colorwash

The Celeb Luxury Viral Colorwash range is one of the most popular colour depositing shampoos in the world and something of a cult product among people with vivid or fashion-coloured hair. Each shade is a fully vegan shampoo that deposits real colour pigment as it cleanses, refreshing and maintaining the tone without needing a separate colour treatment. The range covers Silver, Rose Gold, Pastel Pink, Pastel Lavender, Pastel Baby Blue, Extreme Teal and more. The Silver shade is particularly popular as it can be used in the same way as a purple shampoo to neutralise yellow tones on blonde and grey hair, but with a stronger colour deposit than a standard toning shampoo.

How to use colour depositing shampoo

The key to getting the best results from a colour depositing shampoo is timing. The longer you leave it on the hair, the more pigment deposits. For a subtle refresh, leave it for 2 to 3 minutes before rinsing. For a stronger colour deposit, leave it for 5 to 10 minutes. Always do a strand test first when trying a new shade, particularly if your hair is very light or freshly bleached as it will absorb pigment much faster. You can also mix a colour depositing shampoo with your regular shampoo to dilute the effect and create a more gentle, gradual result.

Colour depositing shampoo vs purple shampoo

Purple shampoo is technically a type of colour depositing shampoo — it just deposits violet pigment specifically to neutralise yellow and brassy tones. The Celeb Luxury Silver shade works in the same way. The broader colour depositing shampoo range goes further, allowing you to actively add and maintain fashion tones like pink, blue, teal and lavender rather than just neutralising unwanted warmth. If you are specifically looking for a toning shampoo for blonde or grey hair, you can also explore our dedicated purple shampoo collection.

Colour depositing shampoo for vivid hair

For hair that has been coloured with vivid or fashion shades, a colour depositing shampoo in a matching tone is the most effective way to keep the colour looking vibrant between appointments. Vivid colours fade faster than natural shades because the large pigment molecules sit on the outside of the hair shaft rather than penetrating inside, and every wash removes a small amount of pigment. Using a colour depositing shampoo dramatically slows this process and can double the lifespan of a vivid colour result. You can also browse our full semi-permanent colour collection for at-home colour refresh options.