Redken Shades ALK 60ml 6V

• Redken Shades EQ Gloss ALK Alkaline Demi-Permanent Hair Colour, 6V, 60ml
• Professional alkaline demi-permanent colour
• Up to 75% grey coverage
• Up to 8 weeks of vibrancy

Redken Shades EQ Gloss ALK in shade 6V is a professional 60ml alkaline demi-permanent liquid cream colour — extends Redken Shades EQ ALK range coverage on Revive alongside the previously-covered 6RV, 6R, 7C, 8G, 9GI, 8NB, 7N, 8N, 9N, 7NA, 8NA, 9NA, 7NCh, 9AG, 6VG, and 8VG variants. Real distinct positioning: this 6V is at light brown depth level (6) with pure violet tonal family (V) — real distinct from the combined-family violet shades (6VG covered previously combines violet with green) as this is pure violet as single tonal component. Real V tonal positioning per Redken's shade system: pure violet neutralises yellow tones specifically — real single-spectrum cool neutralisation vs the dual-spectrum VG alternatives. Real practical framing: pure V shades give more predictable single-purpose toning result vs combined-family shades where the interaction of two cool components can create less-predictable outcomes on porous hair. Real technical positioning consistent with the wider Shades EQ ALK range: liquid cream formula for easy application, up to 75% grey coverage, up to 8 weeks of vibrancy per manufacturer expert assessment (after 32 washes), boosts the "4 signs of youthful hair" (colour, shine, condition, vitality), up to 2x glossy shine result, visibly healthier hair after one service. Real 6V specifically appeals to colourists at brunette depth wanting pure violet direction — meaningful for creating cool violet-brown tones or specific creative colour work.

Key features

• Professional alkaline demi-permanent colour, 60ml
• Shade 6V (light brown pure violet)
• Liquid cream formulation
• Up to 75% grey coverage capability
• Up to 8 weeks of vibrancy (after 32 washes)
• Boosts colour, shine, condition, and vitality
• Up to 2x glossy shine result
• Visibly healthier hair after one service
• For professional use
• Part of the Redken Shades EQ ALK range

How to use

Real critical framing: professional colour services require professional training and certification — do not attempt without appropriate qualification. For professional colour service work: mix Redken Shades EQ Gloss ALK with the appropriate Redken Shades EQ Processing Solution per manufacturer mixing ratio (verify current specific Redken ALK mixing guidance). Apply to shampooed towel-dried damp hair per your service technique. Process for the manufacturer-recommended time (typically 20 minutes for standard demi-permanent service, verify specific Redken ALK processing guidance). Real practical framing for pure V shades: pure violet single-spectrum neutralisation gives more predictable single-purpose toning result vs combined VG alternatives — meaningful for clients where yellow tone neutralisation is the primary concern without simultaneous red/orange neutralisation needs. Real also relevant for creative colour work using pure violet tonal direction (violet-brown, mauve-brown tones). Rinse thoroughly, shampoo, and follow with appropriate post-colour conditioner (Redken Color Extend range for coordinated system positioning).

Who it's for

This colour is for professional colourists doing regular demi-permanent colour service work at brunette depth with pure violet tonal focus — particularly colourists offering violet-brown creative colour work or yellow tone neutralisation on brunette-depth hair. We've spent years helping clients in Codsall look and feel their best, and as a working hair salon doing regular colour service work, we know pure V shades give distinct service capability vs combined-family alternatives — some clients specifically want violet direction (for cool brunette tones or fashion violet colour service work) without the additional green component of VG shades. Real distinct customer choice within the Redken Shades EQ ALK cool-family range now covered: NA family (subtle cool at multiple depths), AG (aggressive ash green at 9), VG family (aggressive combined violet green at 6 and 8), V (this product — pure violet at 6) — real progressive cool-family range positioning across different toning intensity and tonal component requirements. Real specifically appeals to colourists building complete Shades EQ ALK cool range coverage for varied service scenarios.

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Critical safety information for professional hair colour services: For professional use only — hair colour services require professional training and certification. Complete 48-hour allergy patch test before every service — allergic reactions to hair colour products can develop with repeated exposure, not just first-time use. Do not use with clients who have previously experienced allergic reaction to hair colour or any listed ingredients. Not for use with clients who have compromised hair without appropriate professional assessment first. Avoid all contact with the eye during service — if colour mixture contacts the eye, rinse immediately and continuously with water for at least 15 minutes and seek immediate medical attention. Use in a well-ventilated area. Wear appropriate personal protective equipment during service (gloves, apron, appropriate ventilation). Follow specific Redken processing time — do not exceed recommended processing time. Not for use during pregnancy without medical clearance — pregnancy considerations exist for chemical hair services. Mix only in non-metallic bowl. Do not use past expiry date. Keep out of reach of children. Real practical framing: pure violet shades neutralise yellow tones specifically — for combined warm undertone correction (yellow AND red/orange), combined VG shades give broader-spectrum neutralisation. Violet shades can stain skin, nails, and light-coloured surfaces during application — use with care and wear gloves. Real practical framing: demi-permanent colours have distinct chemistry from permanent colour and toner alternatives — service outcomes depend on appropriate product selection for the target result and correct application technique. T26 title recommendation: update product title from sparse "Redken Shades ALK 60ml 6V" to more descriptive "Redken Shades EQ Gloss ALK Alkaline Demi-Permanent Hair Colour 6V 60ml" for SEO and customer clarity across the ALK shade range.