Redken Shades ALK Demi-Permanent Hair Colour - 60ml - 7AG

• Demi-permanent hair colour in 7AG, 60ml
• Liquid cream alkaline formula
• Up to 75% grey coverage
• Medium blonde with a soft ash-gold tone

Redken Shades EQ in 7AG is an alkaline demi-permanent colour in a liquid cream formula, and it's one of the most trusted toning glosses in professional salons. As a demi it deposits rather than lifts, giving up to 75% coverage and leaving the hair looking glossy and rich, so it's ideal for toning, refreshing faded colour and adding shine without the commitment of a permanent. 7AG is a medium blonde with an ash-gold tone, a balanced blend of cool ash and warm gold that lands as a soft, natural-looking beige blonde, neither too cool nor too warm. The 60ml tube is standard professional size.

Why you'll love it

• Demi-permanent, deposits without lifting
• Up to 75% grey coverage
• Liquid cream alkaline formula
• Medium blonde with a balanced ash-gold tone
• Soft, natural beige result
• Leaves hair looking glossy
• 60ml tube

How to use

Mix with the appropriate Redken Shades EQ processing solution at the ratio specified by the manufacturer, then apply and process as directed. 7AG balances ash against gold, so it tones without going either too cool or too warm, which makes it a forgiving, natural-looking beige blonde on a medium base. It shows best on an evenly pre-lightened or naturally mid-blonde base. A strand test is worth doing if you're unsure. Rinse thoroughly and follow with colour-safe aftercare. Carry out a skin allergy alert test before every colour service.

Who it's for

This colour is for professional colourists doing natural beige and mid-blonde work. We've spent years helping clients in Codsall look and feel their best, and as a working salon, we know a balanced ash-gold beige is one of the most universally flattering blonde tones there is, it's the natural, expensive-looking blonde a lot of clients want without quite knowing how to ask for it.

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Always carry out a skin allergy alert test at least 48 hours before every colour service, following the manufacturer's instructions.