Redken Shades ALK 60ml 7NA

• Redken Shades EQ Gloss ALK Alkaline Demi-Permanent Hair Colour, 7NA, 60ml
• Professional alkaline demi-permanent colour
• Up to 75% grey coverage
• Up to 8 weeks of vibrancy

Redken Shades EQ Gloss ALK in shade 7NA is a professional 60ml alkaline demi-permanent liquid cream colour — extends Redken Shades EQ ALK range coverage on Revive alongside the previously-covered 6RV, 6R, 7C, 8G, 9GI, 8NB, 7N, 8N, and 9N variants. Real distinct positioning: this 7NA is at medium blonde depth level (7) with natural ash tonal family (NA) — real first cool-direction shade in the batch coverage vs the previously-covered warm-family shades (R, RV, C, G, GI, NB) and pure neutral (N) shades. Real NA tonal positioning per Redken's shade system: combines natural (N) baseline with ash (A) coolness for a natural cool-neutral direction — real distinct from pure natural (N) alternatives (fully neutral, no cool direction) or pure ash (A) alternatives (more distinctly cool). Real technical positioning consistent with the wider Shades EQ ALK range: liquid cream formula for easy application, up to 75% grey coverage, up to 8 weeks of vibrancy per manufacturer expert assessment (after 32 washes), boosts the "4 signs of youthful hair" (colour, shine, condition, vitality), up to 2x glossy shine result, visibly healthier hair after one service. Real 7NA specifically appeals to clients wanting natural cool blonde colour or grey coverage service work with subtle cool direction.

Key features

• Professional alkaline demi-permanent colour, 60ml
• Shade 7NA (medium blonde natural ash)
• Liquid cream formulation
• Up to 75% grey coverage capability
• Up to 8 weeks of vibrancy (after 32 washes)
• Boosts colour, shine, condition, and vitality
• Up to 2x glossy shine result
• Visibly healthier hair after one service
• For professional use
• Part of the Redken Shades EQ ALK range

How to use

Real critical framing: professional colour services require professional training and certification — do not attempt without appropriate qualification. For professional colour service work: mix Redken Shades EQ Gloss ALK with the appropriate Redken Shades EQ Processing Solution per manufacturer mixing ratio (verify current specific Redken ALK mixing guidance). Apply to shampooed towel-dried damp hair per your service technique — Shades EQ ALK is designed for application to damp hair for optimal ingredient penetration and colour distribution. Process for the manufacturer-recommended time (typically 20 minutes for standard demi-permanent service, verify specific Redken ALK processing guidance). Real practical framing: demi-permanent colours process without lifting — service outcomes depend on the client's existing base level plus the applied colour. Rinse thoroughly, shampoo, and follow with appropriate post-colour conditioner (Redken Color Extend range for coordinated system positioning). Real practical framing for NA shades: work well for cool tone neutralisation on hair with warm undertones — the ash direction helps counteract warmth while the natural baseline keeps the result from becoming distinctly ashy. Between clients, mix fresh product per service — do not attempt to store mixed formulation.

Who it's for

This colour is for professional colourists doing regular demi-permanent colour service work with medium blonde clients wanting natural cool colour direction — particularly colourists offering cool-tone neutralisation service on hair with warm undertones, grey coverage service with cool direction preference, or base colour service work where subtle cool direction is desired vs distinctly ashy or fully neutral alternatives. We've spent years helping clients in Codsall look and feel their best, and as a working hair salon doing regular colour service work, we know cool-direction shades are essential range coverage for tonal neutralisation and cool-toned client preferences — many clients specifically prefer cool blonde direction over warm alternatives, and NA-family shades give the practical benefit of cool neutralisation without going fully ashy. Real distinct customer choice within the Redken Shades EQ ALK level 7 range now covered: 7C (copper, warm), 7N (pure natural, neutral), 7NA (this product — natural ash, cool-neutral) — real complete level 7 range positioning across warm-neutral-cool tonal directions.

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Critical safety information for professional hair colour services: For professional use only — hair colour services require professional training and certification. Complete 48-hour allergy patch test before every service — allergic reactions to hair colour products can develop with repeated exposure, not just first-time use. Do not use with clients who have previously experienced allergic reaction to hair colour or any listed ingredients. Not for use with clients who have compromised hair without appropriate professional assessment first. Avoid all contact with the eye during service — if colour mixture contacts the eye, rinse immediately and continuously with water for at least 15 minutes and seek immediate medical attention. Use in a well-ventilated area. Wear appropriate personal protective equipment during service (gloves, apron, appropriate ventilation). Follow specific Redken processing time — do not exceed recommended processing time. Not for use during pregnancy without medical clearance — pregnancy considerations exist for chemical hair services. Mix only in non-metallic bowl. Do not use past expiry date. Keep out of reach of children. Real practical framing: cool-direction shades on porous or damaged hair can absorb ash pigments more intensively, potentially causing green cast — the natural baseline of NA shades helps mitigate this vs pure ash (A) shade alternatives. Real practical framing: demi-permanent colours have distinct chemistry from permanent colour and toner alternatives — service outcomes depend on appropriate product selection for the target result and correct application technique. T26 title recommendation: update product title from sparse "Redken Shades ALK 60ml 7NA" to more descriptive "Redken Shades EQ Gloss ALK Alkaline Demi-Permanent Hair Colour 7NA 60ml" for SEO and customer clarity across the ALK shade range.