Redken Shades ALK Demi-Permanent Hair Colour - 60ml - 4RV

• Demi-permanent hair colour in 4RV, 60ml
• Liquid cream alkaline formula
• Up to 75% grey coverage
• Mid-brown with a rich red-violet tone

Redken Shades EQ in 4RV is an alkaline demi-permanent colour in a liquid cream formula, and it's one of the most trusted toning glosses in professional salons. As a demi it deposits rather than lifts, giving up to 75% coverage and leaving the hair looking glossy and rich, so it's ideal for toning, refreshing faded colour and adding shine without the commitment of a permanent. 4RV is a mid-brown with a red-violet tone, a deep, cool-edged red with a violet reflect that gives a rich, plum-like warmth rather than a straight fiery red. The 60ml tube is standard professional size.

Why you'll love it

• Demi-permanent, deposits without lifting
• Up to 75% grey coverage
• Liquid cream alkaline formula
• Mid-brown with a rich red-violet tone
• Deep, plum-like reflect rather than a fiery red
• Leaves hair looking glossy
• 60ml tube

How to use

Mix with the appropriate Redken Shades EQ processing solution at the ratio specified by the manufacturer, then apply and process as directed. 4RV combines red with a violet reflect, so it gives a deep, cool-leaning red with a plum quality rather than a warm fiery one, which suits clients who want red with richness and depth. Red and violet tones both fade faster than the base, so this benefits from refreshing between services. A strand test is worth doing if you're unsure. Rinse thoroughly and follow with colour-safe aftercare. Carry out a skin allergy alert test before every colour service.

Who it's for

This colour is for professional colourists doing rich red and plum work. We've spent years helping clients in Codsall look and feel their best, and as a working salon, we know a red-violet is one of the most striking colours you can put on darker hair, it reads as deep and jewel-like rather than orange, and it's the one for a client who wants red with a cool, plummy edge.

Explore more

Discover more in our hair colour, developer and hair colouring accessories ranges, plus our colour depositing shampoo for keeping reds rich between visits. See everything on our shop by brand page.

Free UK delivery on all orders.

Always carry out a skin allergy alert test at least 48 hours before every colour service, following the manufacturer's instructions.