Redken Shades ALK Demi-Permanent Hair Colour - 60ml - 7GI

• Demi-permanent hair colour in 7GI, 60ml
• Liquid cream alkaline formula
• Up to 75% grey coverage
• Medium blonde with a warm gold-iridescent tone

Redken Shades EQ in 7GI is an alkaline demi-permanent colour in a liquid cream formula, and it's one of the most trusted toning glosses in professional salons. As a demi it deposits rather than lifts, giving up to 75% coverage and leaving the hair looking glossy and rich, so it's ideal for toning, refreshing faded colour and adding shine without the commitment of a permanent. 7GI is a medium blonde with a gold-iridescent tone, warm gold with a soft violet-pearl iridescence running through it, which gives a warm blonde a luminous, multi-tonal quality rather than a flat single note. The 60ml tube is standard professional size.

Why you'll love it

• Demi-permanent, deposits without lifting
• Up to 75% grey coverage
• Liquid cream alkaline formula
• Medium blonde with a warm gold-iridescent tone
• Luminous, multi-tonal warm blonde
• Leaves hair looking glossy
• 60ml tube

How to use

Mix with the appropriate Redken Shades EQ processing solution at the ratio specified by the manufacturer, then apply and process as directed. 7GI is a warm gold with an iridescent reflect, so it gives a luminous, slightly pearlised warm blonde rather than a straightforward gold. It shows best on an evenly pre-lightened or naturally mid-blonde base. A strand test is worth doing if you're unsure of the result. Rinse thoroughly and follow with colour-safe aftercare. Carry out a skin allergy alert test before every colour service.

Who it's for

This colour is for professional colourists doing warm, luminous blonde work. We've spent years helping clients in Codsall look and feel their best, and as a working salon, we know an iridescent reflect is what lifts a warm blonde from nice to expensive-looking, it catches the light and reads as multi-tonal rather than flat, which is exactly the finish a lot of blonde clients are after.

Explore more

Discover more in our hair colour, developer and hair colouring accessories ranges, plus our colour depositing shampoo for keeping warm tones rich between visits. See everything on our shop by brand page.

Free UK delivery on all orders.

Always carry out a skin allergy alert test at least 48 hours before every colour service, following the manufacturer's instructions.