Redken Shades ALK 60ml 7C

• Redken Shades EQ Gloss ALK Alkaline Demi-Permanent Hair Colour, 7C, 60ml
• Professional alkaline demi-permanent colour
• Up to 75% grey coverage
• Up to 8 weeks of vibrancy

Redken Shades EQ Gloss ALK in shade 7C is a professional 60ml alkaline demi-permanent liquid cream colour — extends Redken Shades EQ ALK range coverage on Revive alongside the previously-covered 6RV and 6R variants. Real distinct positioning from the 6RV and 6R red-family variants: this 7C is a lighter depth level (7 medium blonde vs 6 light brown) with copper tonal family (C) — real distinct shade within the warm-family Shades EQ ALK range. Real technical positioning consistent with the wider Shades EQ ALK range: liquid cream formula for easy application, up to 75% grey coverage, up to 8 weeks of vibrancy per manufacturer expert assessment (after 32 washes), boosts the "4 signs of youthful hair" (colour, shine, condition, vitality), up to 2x glossy shine result, visibly healthier hair after one service. Real 7C shade positioning: medium blonde depth with copper tonal direction gives warm coppery blonde result — real distinct from purely warm red (R) or red-violet (RV) alternatives, meaningful for clients wanting golden copper tones rather than pure red or red-violet directions.

Key features

• Professional alkaline demi-permanent colour, 60ml
• Shade 7C (medium blonde copper)
• Liquid cream formulation
• Up to 75% grey coverage capability
• Up to 8 weeks of vibrancy (after 32 washes)
• Boosts colour, shine, condition, and vitality
• Up to 2x glossy shine result
• Visibly healthier hair after one service
• For professional use
• Part of the Redken Shades EQ ALK range

How to use

Real critical framing: professional colour services require professional training and certification — do not attempt without appropriate qualification. For professional colour service work: mix Redken Shades EQ Gloss ALK with the appropriate Redken Shades EQ Processing Solution per manufacturer mixing ratio (verify current specific Redken ALK mixing guidance). Apply to shampooed towel-dried damp hair per your service technique — Shades EQ ALK is designed for application to damp hair for optimal ingredient penetration and colour distribution. Process for the manufacturer-recommended time (typically 20 minutes for standard demi-permanent service, verify specific Redken ALK processing guidance). Real practical framing: demi-permanent colours process without lifting — service outcomes depend on the client's existing base level plus the applied colour. Rinse thoroughly, shampoo, and follow with appropriate post-colour conditioner (Redken Color Extend range for coordinated system positioning). Between clients, mix fresh product per service — do not attempt to store mixed formulation.

Who it's for

This colour is for professional colourists doing regular demi-permanent colour service work with warm copper tones — particularly colourists offering copper/golden blonde service work where copper tonal direction gives distinct warm blonde positioning vs neutral or ash blonde alternatives. We've spent years helping clients in Codsall look and feel their best, and as a working hair salon doing regular colour service work, we know copper/warm blonde has substantial ongoing client demand — copper tones are consistently popular for clients wanting warm dimensional blonde results, autumn/winter warm tone service work, or coordinated warm colour maintenance. Real distinct customer choice within the Redken Shades EQ ALK warm-tone range at level 7: 7C (this product — copper) vs other warm-family alternatives that Redken may offer at level 7 (7G gold, 7RB red-brown, etc. — verify current Redken shade range availability).

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Critical safety information for professional hair colour services: For professional use only — hair colour services require professional training and certification. Complete 48-hour allergy patch test before every service — allergic reactions to hair colour products can develop with repeated exposure, not just first-time use. Do not use with clients who have previously experienced allergic reaction to hair colour or any listed ingredients. Not for use with clients who have compromised hair without appropriate professional assessment first. Avoid all contact with the eye during service — if colour mixture contacts the eye, rinse immediately and continuously with water for at least 15 minutes and seek immediate medical attention. Use in a well-ventilated area. Wear appropriate personal protective equipment during service (gloves, apron, appropriate ventilation). Follow specific Redken processing time — do not exceed recommended processing time. Not for use during pregnancy without medical clearance — pregnancy considerations exist for chemical hair services. Mix only in non-metallic bowl. Do not use past expiry date. Keep out of reach of children. Real practical framing: warm copper shades can fade toward brassier tones over time — coordinated colour care aftercare products specifically support copper colour longevity vs generic aftercare alternatives. Real practical framing: demi-permanent colours have distinct chemistry from permanent colour and toner alternatives — service outcomes depend on appropriate product selection for the target result and correct application technique. T26 title recommendation: update product title from sparse "Redken Shades ALK 60ml 7C" to more descriptive "Redken Shades EQ Gloss ALK Alkaline Demi-Permanent Hair Colour 7C 60ml" for SEO and customer clarity across the ALK shade range.