Redken Shades ALK Demi-Permanent Hair Colour - 60ml - 10P

• Demi-permanent hair colour in 10P, 60ml
• Liquid cream alkaline formula
• Up to 75% grey coverage
• Lightest blonde with a soft pearl tone

Redken Shades EQ in 10P is an alkaline demi-permanent colour in a liquid cream formula, and it's one of the most trusted toning glosses in professional salons, particularly on blondes. As a demi it deposits rather than lifts, leaving the hair looking glossy and rich, so it's ideal for toning freshly lifted blonde, refreshing faded tone and adding shine without the commitment of a permanent. 10P is the lightest blonde level with a pearl tone, a soft, cool violet-pearl cast that lifts unwanted yellow out of a blonde and leaves it looking clean, luminous and expensive. The 60ml tube is standard professional size.

Why you'll love it

• Demi-permanent, deposits without lifting
• Lightest blonde with a soft pearl tone
• Liquid cream alkaline formula
• Ideal for toning out unwanted yellow
• Leaves blondes looking clean and luminous
• Beautiful over freshly lifted blonde
• 60ml tube

How to use

Mix with the appropriate Redken Shades EQ processing solution at the ratio specified by the manufacturer, then apply and process as directed. Pearl is a cool, soft toner with a violet base, so 10P neutralises yellow while staying softer than a straight ash or titanium, which makes it flattering on delicate blondes. It shows best on an evenly pre-lightened base, so pay attention to your lift being clean before you tone. A strand test is worth doing, cool toners can grab. Rinse thoroughly and follow with colour-safe aftercare. Carry out a skin allergy alert test before every colour service.

Who it's for

This colour is for professional colourists doing blonde toning and gloss work. We've spent years helping clients in Codsall look and feel their best, and as a working salon, we know pearl is one of the most requested blonde tones there is, it's soft, cool and luminous rather than icy or grey, and it suits the clients who want their blonde clean but not stark.

Explore more

Discover more in our hair colour, developer and hair colouring accessories ranges, plus our purple shampoo for keeping blondes cool between visits. See everything on our shop by brand page.

Free UK delivery on all orders.

Always carry out a skin allergy alert test at least 48 hours before every colour service, following the manufacturer's instructions.