Moroccanoil Calypso Demi-Permanent Cream Color 60ml - 7.7/7GR Medium Matte Blonde

Why you'll love it

• Demi-permanent cream hair colour from Moroccanoil Color Calypso, shade 7.7/7GR Medium Matte Blonde, 60ml
• A cool, matte medium blonde with green-based reflects that neutralise warmth
• Low-commitment, tone-on-tone demi formula with soft grey blending (up to 60% coverage)
• Multi-dimensional, radiant colour with unbeatable shine and clarity
• ProArginine + ArganID system cares for the hair, with the signature Moroccanoil fragrance

A cool, matte, muted medium blonde. Moroccanoil Color Calypso Demi-Permanent Cream Color 7.7/7GR Medium Matte Blonde 60ml delivers unbeatable shine, colour clarity and lasting vibrancy in an easy-to-use, low-commitment, demi-permanent formula. Shade 7.7 is a medium matte blonde, a cool blonde with a matte, green-based reflect that counteracts warmth and gold for a soft, muted, ashy-cool result. It's ideal for clients who want a cool, smoky, matte blonde with no brassy warmth, or for knocking back gold and orange in blonde hair. As a demi-permanent, it imparts multi-dimensional, radiant tone with soft blending on grey hair (up to 60% coverage), perfect for toning, refreshing, or a low-commitment introduction to colour.

Calypso is all about tonal flexibility with built-in care. The easy-to-spread formula allows for a multitude of tonal directions, perfect for clients who like to change their colour often or refresh their existing shade, while the ProArginine + ArganID system, a breakthrough care technology, produces multi-dimensional results while caring for and maintaining the integrity of the hair. The two active ingredients are proven to protect the hair throughout the colour process, delivering vibrant, long-lasting tone with intense shine. So you get a cool, matte, muted blonde, with hair looked after throughout.

What it does for your colour

This is a cool, matte medium blonde. The depth (7) gives a medium blonde level, while the .7 matte (green-based) reflect counteracts warmth and gold, so the result is a soft, muted, ashy-cool blonde with no brassiness or gold coming through. On blonde hair, the green-based matte is brilliant for knocking back unwanted gold and orange warmth, giving that on-trend cool, smoky, "matte blonde" look rather than a warm or golden one. As a demi, it tones and refreshes softly (blending grey up to 60%), with the ProArginine + ArganID care keeping the hair glossy and protected.

How to use it

For professional use. Mix with the appropriate Moroccanoil demi-permanent developer at the correct ratio, apply to the hair following Moroccanoil's professional instructions, and process for the recommended time, then rinse and follow with a colour-safe conditioner or mask. Always follow the professional directions and mixing ratios, and carry out an allergy/skin sensitivity test before each application. As a cool, matte shade that counteracts warmth, maintain the cool result with a colour-protecting, sulphate-free routine and a purple or silver toning product between colours. For more, browse our full range of haircare products.

Who it's for

This one's for colourists and clients wanting a cool, matte, muted medium blonde in a low-commitment, demi-permanent formula, ideal for a smoky, cool, ashy blonde, for knocking back gold and brassiness, or soft grey blending. We've been perfecting cool and ashy blondes for clients in Codsall for years, so we know how modern and flattering a cool, matte blonde looks, and the care-infused Color Calypso is a lovely, flexible way to achieve it with glossy, well-cared-for results.

Build your colour routine

After colouring, keep your cool matte blonde clean and muted with a colour-protecting, sulphate-free shampoo and a purple or silver toning product to hold off returning warmth. Have a browse through our full range of haircare products to complete your routine, or explore all the professional names we stock over on our shop by brand page.

Add Moroccanoil Color Calypso 7.7/7GR Medium Matte Blonde to your colour kit for a cool, matte, low-commitment blonde. Free UK delivery on all orders.