Moroccanoil Calypso Demi-Permanent Cream Color 60ml - 7.13/7BG Medium Ash Gold Blonde

Why you'll love it

• Demi-permanent cream hair colour from Moroccanoil Color Calypso, shade 7.13/7BG Medium Ash Gold Blonde, 60ml
• A soft, neutral beige blonde balancing cool ash and warm gold
• Low-commitment, tone-on-tone demi formula with soft grey blending (up to 60% coverage)
• Multi-dimensional, radiant colour with unbeatable shine and clarity
• ProArginine + ArganID system cares for the hair, with the signature Moroccanoil fragrance

Soft, neutral, beige-toned medium blonde. Moroccanoil Color Calypso Demi-Permanent Cream Color 7.13/7BG Medium Ash Gold Blonde 60ml delivers unbeatable shine, colour clarity and lasting vibrancy in an easy-to-use, low-commitment, demi-permanent formula. Shade 7.13 is a medium ash gold blonde, a beautifully balanced beige tone that pairs a cool ash reflect with a warm gold one, so the result is a soft, neutral, expensive-looking blonde, neither too cool nor too warm. As a demi-permanent, it imparts multi-dimensional, radiant tone with soft blending on grey hair (up to 60% coverage), ideal for that sought-after beige blonde, for toning, or as a low-commitment introduction to colour.

Calypso is all about tonal flexibility with built-in care. The easy-to-spread formula allows for a multitude of tonal directions, perfect for clients who like to change their colour often or refresh their existing shade, while the ProArginine + ArganID system, a breakthrough care technology, produces multi-dimensional results while caring for and maintaining the integrity of the hair. The two active ingredients are proven to protect the hair throughout the colour process, delivering vibrant, long-lasting tone with intense shine. So you get a soft, balanced, beige blonde, with hair looked after throughout.

What it does for your colour

This is a soft, neutral, beige-toned medium blonde. The depth (7) gives a medium blonde level, while the .13 reflects pair ash (1, leading) with gold (3), and ash plus gold makes beige, neither warm nor cool, but a soft, neutral, balanced blonde. The ash keeps brassiness in check while the gold stops it looking flat or too cool, so you get that perfectly balanced beige blonde, the most flattering, "expensive blonde" tone, at a wearable medium-blonde depth. Refreshed and toned softly as a demi (blending grey up to 60%), with the ProArginine + ArganID care keeping it glossy.

How to use it

For professional use. Mix with the appropriate Moroccanoil demi-permanent developer at the correct ratio, apply to the hair following Moroccanoil's professional instructions, and process for the recommended time, then rinse and follow with a colour-safe conditioner or mask. Always follow the professional directions and mixing ratios, and carry out an allergy/skin sensitivity test before each application. The neutral beige balance is easy to maintain with a colour-protecting, sulphate-free routine, with a purple or silver toner if any unwanted warmth creeps in. For more, browse our full range of haircare products.

Who it's for

This one's for colourists and clients wanting a soft, neutral, beige-toned medium blonde in a low-commitment, demi-permanent formula, the balanced, expensive-looking blonde that suits almost everyone, ideal for toning, refreshing or soft grey blending. We've been perfecting beige and neutral blondes for clients in Codsall for years, so we know how flattering and popular a balanced beige blonde is, and the care-infused Color Calypso is a lovely, flexible way to achieve it with glossy, well-cared-for results.

Build your colour routine

After colouring, keep your beige blonde balanced and bright with a colour-protecting, sulphate-free shampoo, and add a purple or silver toner if any unwanted warmth creeps in. Have a browse through our full range of haircare products to complete your routine, or explore all the professional names we stock over on our shop by brand page.

Add Moroccanoil Color Calypso 7.13/7BG Medium Ash Gold Blonde to your colour kit for a soft, neutral, low-commitment beige blonde. Free UK delivery on all orders.