Moroccanoil Calypso Demi-Permanent Cream Color 60ml - 10.1/10B Lightest Ash Blonde

Why you'll love it

• Demi-permanent cream hair colour from Moroccanoil Color Calypso, shade 10.1/10B Lightest Ash Blonde, 60ml
• A cool, lightest ash blonde that counteracts yellow warmth
• Low-commitment, tone-on-tone demi formula with soft grey blending (up to 60% coverage)
• Multi-dimensional, radiant colour with unbeatable shine and clarity
• ProArginine + ArganID system cares for the hair, with the signature Moroccanoil fragrance

Cool, radiant, low-commitment ash blonde. Moroccanoil Color Calypso Demi-Permanent Cream Color 10.1/10B Lightest Ash Blonde 60ml delivers unbeatable shine, colour clarity and lasting vibrancy in an easy-to-use, low-commitment, demi-permanent formula. Shade 10.1 is a lightest ash blonde, a cool, clean blonde with an ash reflect that counteracts unwanted yellow warmth, keeping the very lightest blondes crisp and bright. As a demi-permanent colour, it imparts multi-dimensional, radiant tone with soft, natural-looking blending on grey hair (up to 60% coverage), ideal for toning, refreshing colour, or as a gentle, low-commitment introduction to the colour process.

Calypso is all about tonal flexibility with built-in care. The easy-to-spread formula allows for a multitude of tonal directions, perfect for clients who like to change their colour often or refresh their existing shade, while the ProArginine + ArganID system, a breakthrough care technology, produces multi-dimensional results while caring for and maintaining the integrity of the hair. The two active ingredients are proven to protect the hair throughout the colour process, delivering vibrant, long-lasting tone with intense shine. So you get cool, clear, radiant ash blonde, with hair looked after throughout.

What it does for your colour

This is a cool, lightest ash blonde. The depth (10) gives the lightest blonde level, and the .1 ash reflect adds coolness that counteracts and neutralises yellow warmth, so the lightest blondes stay clean, cool and bright rather than going brassy or yellow. As a demi-permanent, it tones and refreshes without the commitment of permanent colour, blending grey softly (up to 60%) for a natural result, and the ProArginine + ArganID care keeps the hair glossy and protected. Perfect for keeping cool blondes crisp, or toning down unwanted warmth.

How to use it

For professional use. Mix with the appropriate Moroccanoil demi-permanent developer at the correct ratio, apply to the hair following Moroccanoil's professional instructions, and process for the recommended time, then rinse and follow with a colour-safe conditioner or mask. Always follow the professional directions and mixing ratios, and carry out an allergy/skin sensitivity test before each application. As a cool, ash blonde, maintain the cool tone with a colour-protecting, sulphate-free routine and a purple or silver toning product between colours. For more, browse our full range of haircare products.

Who it's for

This one's for colourists and clients wanting a cool, clean, lightest ash blonde in a low-commitment, demi-permanent formula, ideal for toning, refreshing, neutralising warmth, soft grey blending, or anyone new to colour. We've been perfecting cool and ash blondes for clients in Codsall for years, so we know how a good ash demi keeps blonde crisp and bright, and the care-infused Color Calypso is a lovely, flexible way to do it with glossy, well-cared-for results.

Build your colour routine

After colouring, keep your cool ash blonde clean and bright with a colour-protecting, sulphate-free shampoo and a purple or silver toning product. Have a browse through our full range of haircare products to complete your routine, or explore all the professional names we stock over on our shop by brand page.

Add Moroccanoil Color Calypso 10.1/10B Lightest Ash Blonde to your colour kit for cool, radiant, low-commitment ash blonde. Free UK delivery on all orders.