Moroccanoil Calypso Demi-Permanent Cream Color 60ml - 10.12/10BV Lightest Ash Iridescent Blonde

Why you'll love it

• Demi-permanent cream hair colour from Moroccanoil Color Calypso, shade 10.12/10BV Lightest Ash Iridescent Blonde, 60ml
• A cool, pearly lightest blonde with ash and iridescent reflects
• Low-commitment, tone-on-tone demi formula with soft grey blending (up to 60% coverage)
• Multi-dimensional, radiant colour with unbeatable shine and clarity
• ProArginine + ArganID system cares for the hair, with the signature Moroccanoil fragrance

Cool, pearly, luminous lightest blonde. Moroccanoil Color Calypso Demi-Permanent Cream Color 10.12/10BV Lightest Ash Iridescent Blonde 60ml delivers unbeatable shine, colour clarity and lasting vibrancy in an easy-to-use, low-commitment, demi-permanent formula. Shade 10.12 is a lightest ash iridescent blonde, a cool, clean blonde with an ash reflect to counteract yellow warmth and an iridescent, pearly reflect that adds a luminous, cool sheen, for the palest, coolest, most expensive-looking blonde. As a demi-permanent, it imparts multi-dimensional, radiant tone with soft, natural-looking blending on grey hair (up to 60% coverage), ideal for toning, refreshing, or a low-commitment introduction to colour.

Calypso is all about tonal flexibility with built-in care. The easy-to-spread formula allows for a multitude of tonal directions, perfect for clients who like to change their colour often or refresh their existing shade, while the ProArginine + ArganID system, a breakthrough care technology, produces multi-dimensional results while caring for and maintaining the integrity of the hair. The two active ingredients are proven to protect the hair throughout the colour process, delivering vibrant, long-lasting tone with intense shine. So you get cool, pearly, luminous blonde, with hair looked after throughout.

What it does for your colour

This is a cool, pearly, lightest ash iridescent blonde. The depth (10) gives the lightest blonde level, while the .12 reflects pair ash (1, leading) with iridescent pearl (2), so the ash counteracts yellow warmth while the iridescent reflect adds a luminous, pearly, cool sheen. The result is a beautifully cool, clean, pearly blonde, the palest, most luminous, "expensive blonde" look, with warmth kept firmly in check. As a demi, it tones and refreshes softly (blending grey up to 60%), with the ProArginine + ArganID care keeping it glossy and protected.

How to use it

For professional use. Mix with the appropriate Moroccanoil demi-permanent developer at the correct ratio, apply to the hair following Moroccanoil's professional instructions, and process for the recommended time, then rinse and follow with a colour-safe conditioner or mask. Always follow the professional directions and mixing ratios, and carry out an allergy/skin sensitivity test before each application. As a cool, pearly blonde, it works best on pre-lightened, very light blonde hair, and maintain the cool, pearly tone with a colour-protecting, sulphate-free routine and a purple or silver toning product between colours. For more, browse our full range of haircare products.

Who it's for

This one's for colourists and clients wanting a cool, pearly, luminous lightest blonde in a low-commitment, demi-permanent formula, ideal for toning the palest blondes, neutralising warmth, soft grey blending, or refreshing cool colour. We've been perfecting cool and pearly blondes for clients in Codsall for years, so we know how stunning a cool, iridescent, pearly blonde looks, and the care-infused Color Calypso is a lovely, flexible way to achieve it with glossy, well-cared-for results.

Build your colour routine

After colouring, keep your cool pearly blonde clean and luminous with a colour-protecting, sulphate-free shampoo and a purple or silver toning product. Have a browse through our full range of haircare products to complete your routine, or explore all the professional names we stock over on our shop by brand page.

Add Moroccanoil Color Calypso 10.12/10BV Lightest Ash Iridescent Blonde to your colour kit for cool, pearly, low-commitment blonde. Free UK delivery on all orders.