Moroccanoil Calypso Demi-Permanent Cream Color 60ml - 7.44/7CC Intense Medium Copper Blonde

Why you'll love it

• Demi-permanent cream hair colour from Moroccanoil Color Calypso, shade 7.44/7CC Intense Medium Copper Blonde, 60ml
• An intense, vivid medium blonde with doubled copper reflects
• Low-commitment, tone-on-tone demi formula with soft grey blending (up to 60% coverage)
• Multi-dimensional, radiant colour with unbeatable shine and clarity
• ProArginine + ArganID system cares for the hair, with the signature Moroccanoil fragrance

Bright, vivid, intense copper blonde. Moroccanoil Color Calypso Demi-Permanent Cream Color 7.44/7CC Intense Medium Copper Blonde 60ml delivers unbeatable shine, colour clarity and lasting vibrancy in an easy-to-use, low-commitment, demi-permanent formula. Shade 7.44 is an intense medium copper blonde, the doubled copper reflect gives double the copper pigment of a single-copper shade, for a bold, vivid, saturated copper at a luminous medium-blonde level, that gorgeous bright copper everyone pictures. As a demi-permanent, it imparts multi-dimensional, radiant tone with soft blending on grey hair (up to 60% coverage), ideal for vibrant copper, refreshing faded copper, or a low-commitment introduction to bold colour.

Calypso is all about tonal flexibility with built-in care. The easy-to-spread formula allows for a multitude of tonal directions, perfect for clients who like to change their colour often or refresh their existing shade, while the ProArginine + ArganID system, a breakthrough care technology, produces multi-dimensional results while caring for and maintaining the integrity of the hair. The two active ingredients are proven to protect the hair throughout the colour process, delivering vibrant, long-lasting tone with intense shine. So you get a bright, vivid, intense copper, with hair looked after throughout.

What it does for your colour

This is a bright, intense copper blonde. The depth (7) gives a medium blonde base, while the .44 reflect is a doubled copper, meaning double the copper pigment of a single-copper shade, for a far more saturated, vivid, intense copper result. At this lighter, medium-blonde depth, the copper reads as a bright, glowing, true copper, the vivid ginger-copper everyone loves, rather than a muted or deep one. So you get bold, statement copper with real brilliance and impact. As a demi, it tones and refreshes softly (blending grey up to 60%), with the ProArginine + ArganID care keeping the hair glossy and protected.

How to use it

For professional use. Mix with the appropriate Moroccanoil demi-permanent developer at the correct ratio, apply to the hair following Moroccanoil's professional instructions, and process for the recommended time, then rinse and follow with a colour-safe conditioner or mask. Always follow the professional directions and mixing ratios, and carry out an allergy/skin sensitivity test before each application. Copper is one of the fastest-fading tones, and an intense copper especially benefits from good upkeep, so colour-protecting, sulphate-free aftercare and a warm/copper-refresh treatment are especially important to keep it vivid. For more, browse our full range of haircare products.

Who it's for

This one's for colourists and clients wanting a bright, vivid, intense copper blonde in a low-commitment, demi-permanent formula, ideal for that gorgeous statement copper, refreshing faded copper, or soft grey blending. We've been perfecting copper and warm tones for clients in Codsall for years, so we know how striking a bright, intense copper looks, and how much good aftercare helps it last, and the care-infused Color Calypso is a lovely, flexible way to achieve it with glossy, well-cared-for results.

Build your colour routine

After colouring, keep your intense copper blonde vivid with a colour-protecting, sulphate-free shampoo and a warm/copper-refresh treatment, copper fades fast, so good aftercare really pays off, especially on an intense shade. Have a browse through our full range of haircare products to complete your routine, or explore all the professional names we stock over on our shop by brand page.

Add Moroccanoil Color Calypso 7.44/7CC Intense Medium Copper Blonde to your colour kit for bright, vivid, low-commitment copper. Free UK delivery on all orders.