Moroccanoil Calypso Demi-Permanent Cream Color 60ml - 7.66/7RR Intense Medium Red Blonde

Why you'll love it

• Demi-permanent cream hair colour from Moroccanoil Color Calypso, shade 7.66/7RR Intense Medium Red Blonde, 60ml
• An intense, vivid medium blonde with doubled red reflects for maximum red vibrancy
• Low-commitment, tone-on-tone demi formula with soft grey blending (up to 60% coverage)
• Multi-dimensional, radiant colour with unbeatable shine and clarity
• ProArginine + ArganID system cares for the hair, with the signature Moroccanoil fragrance

Bold, vivid, intense red blonde. Moroccanoil Color Calypso Demi-Permanent Cream Color 7.66/7RR Intense Medium Red Blonde 60ml delivers unbeatable shine, colour clarity and lasting vibrancy in an easy-to-use, low-commitment, demi-permanent formula. Shade 7.66 is an intense medium red blonde, the doubled red reflect gives double the red pigment of a single-red shade, for a bold, vivid, intensely saturated red at a medium-blonde level. As a demi-permanent, it imparts multi-dimensional, radiant tone with soft blending on grey hair (up to 60% coverage), ideal for vibrant, statement red, refreshing faded red, or a low-commitment introduction to bold colour.

Calypso is all about tonal flexibility with built-in care. The easy-to-spread formula allows for a multitude of tonal directions, perfect for clients who like to change their colour often or refresh their existing shade, while the ProArginine + ArganID system, a breakthrough care technology, produces multi-dimensional results while caring for and maintaining the integrity of the hair. The two active ingredients are proven to protect the hair throughout the colour process, delivering vibrant, long-lasting tone with intense shine. So you get a bold, vivid, intense red, with hair looked after throughout.

What it does for your colour

This is an intense, vivid red blonde. The depth (7) gives a medium blonde base, while the .66 reflect is a doubled red, meaning double the red pigment of a single-red shade, for a far more saturated, vibrant, intense red result. So rather than a soft red hint, you get bold, statement, glowing red with real saturation and impact, perfect for clients who want their red to truly show and last. The lighter medium-blonde base lets the vivid red shine brightly. As a demi, it tones and refreshes softly (blending grey up to 60%), with the ProArginine + ArganID care keeping the hair glossy and protected.

How to use it

For professional use. Mix with the appropriate Moroccanoil demi-permanent developer at the correct ratio, apply to the hair following Moroccanoil's professional instructions, and process for the recommended time, then rinse and follow with a colour-safe conditioner or mask. Always follow the professional directions and mixing ratios, and carry out an allergy/skin sensitivity test before each application. Red is the fastest-fading of all tones, and an intense red especially needs upkeep, so colour-protecting, sulphate-free aftercare and a warm/red-refresh treatment are especially important to keep it vivid. For more, browse our full range of haircare products.

Who it's for

This one's for colourists and clients wanting a bold, vivid, intense red blonde in a low-commitment, demi-permanent formula, ideal for statement red, refreshing faded red, or anyone wanting maximum red vibrancy without permanent commitment. We've been perfecting red and warm colour for clients in Codsall for years, so we know how striking an intense red looks, and how much good aftercare helps it last, and the care-infused Color Calypso is a lovely, flexible way to achieve it with glossy, well-cared-for results.

Build your colour routine

After colouring, keep your intense red vivid with a colour-protecting, sulphate-free shampoo and a warm/red-refresh treatment, red fades fastest of all, so good aftercare really pays off, especially on an intense shade. Have a browse through our full range of haircare products to complete your routine, or explore all the professional names we stock over on our shop by brand page.

Add Moroccanoil Color Calypso 7.66/7RR Intense Medium Red Blonde to your colour kit for bold, vivid, low-commitment red. Free UK delivery on all orders.