milk_shake Pure Pigment Semi-Permanent Hair Colour - Violet 100ml

Why you'll love it

• A concentrated semi-permanent pigment in Violet, for adding vivid violet tones during lightening
• Designed to be mixed with milk_shake Illuminate Quick Light for bold, creative, personalised colour
• Hydrolysed keratin helps protect and condition the hair during the process
• Ammonia-free, for a gentler application
• Suitable for natural and colour-treated hair, one of six mixable shades

Vivid, creative violet, added as you lighten. milk_shake Illuminate Pure Pigment in Violet is a concentrated semi-permanent colour treatment designed to enhance the lightening process with vivid violet tones. Mixed with milk_shake Illuminate Quick Light, it lets stylists create bold, artistic, personalised colour with striking detail and precision. It's ammonia-free for a gentler application, and formulated with hydrolysed keratin to help protect and condition the hair during lightening, so it's ideal for in-salon creative work where high-impact results and hair integrity both matter. One of six customisable shades to mix, match and create with.

What it does for your hair

This is a specialist creative-colour system, not a standard toner or dye. The Pure Pigment is a concentrated, semi-permanent violet that's mixed directly into the Illuminate Quick Light lightener, so as the hair lightens, the vivid violet tone is deposited at the same time, giving bold, custom, artistic results in the lightened sections. Being ammonia-free and enriched with hydrolysed keratin, it's designed to help protect and condition the hair through what is still a lightening process, prioritising hair integrity alongside the creative finish. With six shades in the range, they can be used alone or intermixed for fully personalised, artistic colour. It's a professional, technique-led product for colourists doing creative and fashion colour.

How to use it

For professional use. Carry out an allergy alert test at least 48 hours before every application (see below). In a non-metallic bowl, mix milk_shake Illuminate Quick Light with the Pure Pigment Violet (do not exceed a 50% pigment-to-lightener ratio). Apply to clean, dry hair on the selected sections, distribute evenly with a comb, then use a flat iron to seal in the colour, repeating the ironing for more intense results while keeping an eye on the hair's condition. Follow the full milk_shake instructions for the Quick Light and pigment throughout.

Who it's for

This one's for professional colourists doing creative, fashion and artistic colour who want to add vivid violet tones during the lightening process, with hair-protecting, ammonia-free chemistry. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and a concentrated creative pigment like this is a brilliant tool for bold, custom, high-impact colour work.

Build your routine

Bold, vivid colour lasts longest with gentle, colour-safe care. Find a suitable wash in our shampoo collection, explore more colour and care across our hair products, or browse our shop by brand pages for your favourites.

Free UK delivery on all orders.

For professional use, with milk_shake Illuminate Quick Light (a lightener, sold separately). This product is used with a lightener and contains ingredients that can cause an allergic reaction: always carry out an allergy alert test at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Follow the lightener's safety instructions, do not exceed the stated pigment-to-lightener ratio, wear suitable gloves, avoid contact with the eyes and skin, and do not use on an irritated or damaged scalp. This is a pigmented product and can stain skin, hands, towels and surfaces. Keep out of reach of children.