milk_shake Pure Pigment Semi-Permanent Hair Colour - Red 100ml

Why you'll love it

• A concentrated semi-permanent pigment in Red, for adding bold, vivid red tones during lightening
• Designed to be mixed with milk_shake Illuminate Quick Light for creative, personalised colour
• Hydrolysed keratin helps protect and condition the hair during the process
• Ammonia-free, for a gentler application
• Suitable for natural and colour-treated hair, one of six mixable shades

Bold, vivid red, added as you lighten. milk_shake Illuminate Pure Pigment in Red is a concentrated semi-permanent colour treatment designed to personalise the lightening process with rich, creative red tones. Mixed with milk_shake Illuminate Quick Light, it lets stylists craft bespoke, expressive looks with striking colour, integrated seamlessly into a lightening service. It's ammonia-free for a gentler application, and enriched with hydrolysed keratin to help protect and condition the hair during lightening, so it's ideal for creative in-salon work where high-impact results and hair integrity both matter. One of six customisable shades (Gold, Red, Blue, Violet, Copper and Brown) to mix, match and create with.

What it does for your hair

This is a specialist creative-colour system, not a standard toner or dye. The Pure Pigment is a concentrated, semi-permanent red that's mixed directly into the Illuminate Quick Light lightener, so as the hair lightens, the vivid red tone is deposited at the same time, giving bold, custom, artistic results in the lightened sections. Being ammonia-free and enriched with hydrolysed keratin, it's designed to help protect and condition the hair through what is still a lightening process, prioritising hair integrity alongside the creative finish. With six shades in the range, they can be used alone or intermixed for fully personalised, artistic colour blends. A professional, technique-led product for colourists doing creative and fashion colour.

How to use it

For professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Dispense the desired amount of milk_shake Illuminate Quick Light into a non-metallic bowl, and mix with the Pure Pigment Red at a ratio not exceeding 50% of the lightening lotion (for example, 10ml Quick Light to 5ml Pure Pigment Red). Apply to clean, dry hair on the selected sections, distribute with a comb, then use a flat iron to develop the colour intensity, passing over multiple times for deeper effects while keeping an eye on the hair's condition. Follow the full milk_shake instructions throughout.

Who it's for

This one's for professional colourists doing creative, fashion and artistic colour who want to add bold red tones during the lightening process, with hair-protecting, ammonia-free chemistry. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and a concentrated creative pigment like this is a brilliant tool for bold, custom, high-impact colour work.

Build your routine

Bold, vivid red lasts longest with gentle, colour-safe care (and reds fade fastest, so a colour-protecting routine really helps). Find a suitable wash in our shampoo collection, explore more colour and care across our hair products, or browse our shop by brand pages for your favourites.

Free UK delivery on all orders.

For professional use, with milk_shake Illuminate Quick Light (a lightener, sold separately). This product is used with a lightener and contains ingredients that can cause an allergic reaction: always carry out an allergy alert test at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Follow the lightener's safety instructions, do not exceed the stated pigment-to-lightener ratio, wear suitable gloves, avoid contact with the eyes and skin, and do not use on an irritated or damaged scalp. This is a pigmented product and can stain skin, hands, towels and surfaces. Keep out of reach of children.