milk_shake Pure Pigment Semi-Permanent Hair Colour - Gold 100ml

Why you'll love it

• A concentrated semi-permanent pigment in Gold, for adding warm, luminous golden tones during lightening
• Designed to be mixed with milk_shake Illuminate Quick Light for radiant, personalised colour
• Hydrolysed keratin helps protect and condition the hair during the process
• Ammonia-free, for a gentler application
• Suitable for natural and colour-treated hair, one of six mixable shades

Warm, luminous gold, added as you lighten. milk_shake Illuminate Pure Pigment in Gold is a concentrated semi-permanent colour treatment designed to enhance the lightening process with customisable golden tones. Mixed with milk_shake Illuminate Quick Light, it produces radiant, personalised, bespoke colour results, ideal for creative, artistic work. It's ammonia-free for a gentler application, and formulated with hydrolysed keratin to help protect and condition the hair during lightening, so it prioritises hair integrity alongside a luminous, expressive finish. One of six customisable shades (Gold, Red, Blue, Violet, Copper and Brown) to mix, match and create with.

What it does for your hair

This is a specialist creative-colour system, not a standard toner or dye. The Pure Pigment is a concentrated, semi-permanent gold that's mixed directly into the Illuminate Quick Light lightener, so as the hair lightens, the warm golden tone is deposited at the same time, giving radiant, custom, artistic results in the lightened sections. Being ammonia-free and enriched with hydrolysed keratin, it's designed to help protect and condition the hair through what is still a lightening process, prioritising hair integrity alongside the creative finish. With six shades in the range, they can be used alone or intermixed for fully personalised colour blends, and gold is a lovely way to add warmth and luminosity, or to warm up and customise other shades. A professional, technique-led product for colourists doing creative and fashion colour.

How to use it

For professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Dispense milk_shake Illuminate Quick Light into a non-metallic bowl, and mix with the Pure Pigment Gold at a ratio not exceeding 50% of the lightening lotion volume (for example, 10ml Quick Light to 5ml Pure Pigment). Apply to clean, dry hair on the selected sections, comb through to distribute evenly, then use a flat iron until you reach the desired result, repeating the ironing for more intense colour while keeping an eye on the hair's condition. Follow the full milk_shake instructions throughout.

Who it's for

This one's for professional colourists doing creative, fashion and artistic colour who want to add warm, luminous golden tones during the lightening process, with hair-protecting, ammonia-free chemistry. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and a concentrated creative pigment like this is a brilliant tool for bold, custom, high-impact colour work.

Build your routine

Warm, golden tones last longest with gentle, colour-safe care (and avoiding purple/silver shampoos that would knock the warmth back). Find a suitable wash in our shampoo collection, explore more colour and care across our hair products, or browse our shop by brand pages for your favourites.

Free UK delivery on all orders.

For professional use, with milk_shake Illuminate Quick Light (a lightener, sold separately). This product is used with a lightener and contains ingredients that can cause an allergic reaction: always carry out an allergy alert test at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Follow the lightener's safety instructions, do not exceed the stated pigment-to-lightener ratio, wear suitable gloves, avoid contact with the eyes and skin, and do not use on an irritated or damaged scalp. This is a pigmented product and can stain skin, hands, towels and surfaces. Keep out of reach of children.