milk_shake Pure Pigment Semi-Permanent Hair Colour - Copper 100ml

Why you'll love it

• A highly concentrated semi-permanent pigment in Copper, for vivid, striking copper tones during lightening
• Designed to be mixed with milk_shake Illuminate Quick Light for bold, personalised colour
• Hydrolysed keratin helps protect and condition the hair during the process
• Ammonia-free, for a gentler, damage-minimising application
• Ideal for bespoke, creative and artistic salon colour work, one of six mixable shades

Vivid, striking copper, added as you lighten. milk_shake Illuminate Pure Pigment in Copper is a professional colouring treatment designed to deliver bold, vivid copper tones during the lightening process. Mixed with milk_shake Illuminate Quick Light, it creates personalised colour effects with real dimension and intensity, making it an ideal tool for artistic, bespoke techniques that need precise pigment control and a vibrant finish. It's ammonia-free for a gentler application, and formulated with hydrolysed keratin to help protect and condition the hair during lightening. A focused 100ml professional size, and one of six customisable shades (Gold, Red, Blue, Violet, Copper and Brown).

What it does for your hair

This is a specialist creative-colour system, not a standard toner or dye. The Pure Pigment is a concentrated, semi-permanent copper that's mixed directly into the Illuminate Quick Light lightener, so as the hair lightens, the vivid copper tone is deposited at the same time, giving bold, custom, artistic results in the lightened sections. Being ammonia-free and enriched with hydrolysed keratin, it's designed to help protect and condition the hair through what is still a lightening process, which matters especially for creative work where hair may go through multiple steps. The flat-iron activation lets you build and intensify the copper with repeat passes for a truly customisable depth of colour, and with six shades in the range, they can be used alone or intermixed for fully personalised blends. A professional, technique-led product for colourists doing creative and fashion colour.

How to use it

For professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Dispense milk_shake Illuminate Quick Light into a non-metallic bowl and add the Pure Pigment Copper, not exceeding 50% of the Quick Light amount (for example, 10ml Quick Light to 5ml pigment). Apply to clean, dry hair section by section, distribute evenly with a comb, then use a flat iron to activate the pigment, repeating the ironing for a more intense copper result while keeping an eye on the hair's condition. Follow the full milk_shake instructions throughout.

Who it's for

This one's for professional colourists doing creative, fashion and artistic colour who want to add bold copper tones during the lightening process, with hair-protecting, ammonia-free chemistry. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and a concentrated creative pigment like this is a brilliant tool for bold, custom, high-impact colour work.

Build your routine

Copper fades fastest of all, so keep it rich with gentle, colour-safe, warm-protecting care (and avoid purple/silver shampoos that would knock the warmth back). Find a suitable wash in our shampoo collection, explore more colour and care across our hair products, or browse our shop by brand pages for your favourites.

Free UK delivery on all orders.

For professional use, with milk_shake Illuminate Quick Light (a lightener, sold separately). This product is used with a lightener and contains ingredients that can cause an allergic reaction: always carry out an allergy alert test at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Follow the lightener's safety instructions, do not exceed the stated pigment-to-lightener ratio, wear suitable gloves, avoid contact with the eyes and skin, and do not use on an irritated or damaged scalp. This is a pigmented product and can stain skin, hands, towels and surfaces. Keep out of reach of children.