Joico InnerJoi Preserve Shampoo 50ml

• 90% naturally derived ingredients based on Global ISO 16128 Standard
• Beetroot Extract and Raspberry Seed Oil preserve colour vibrancy with every wash
• Gently cleanses without stripping colour or natural moisture
• Free from SLS and SLES sulphates
• Perfect for trying the InnerJoi Preserve system for the first time

Naturally Derived Mini Shampoo That Protects and Extends Hair Colour

Joico InnerJoi Preserve Shampoo in the compact 50ml mini is the ideal introduction to the InnerJoi Preserve colour care range, or a practical travel companion for anyone already using the full-size version at home. With 90% naturally derived ingredients, it harnesses the power of superfood botanicals to protect and extend the vibrancy of colour-treated hair with every wash — gently cleansing without stripping colour or natural moisture. Find it alongside other sulphate-free shampoos in our full range.

Beetroot Extract and Raspberry Seed Oil for Natural Colour Protection

The two hero ingredients in the InnerJoi Preserve formula are what make it genuinely interesting as a colour care shampoo. Beetroot Extract is known for its fade-fighting properties, helping to lock in colour vibrancy and maintain depth and richness wash after wash. Raspberry Seed Oil brings a rich source of omega fatty acids and antioxidants that nourish the hair while protecting against the UV exposure and environmental damage that accelerates colour fade. Together they form a naturally derived colour-protecting duo that works with every lather rather than just coating the hair after cleansing.

Gentle Sulphate-Free Cleansing for Colour-Treated Hair

Free from SLS and SLES sulphates, the InnerJoi Preserve Shampoo cleanses gently without stripping the colour or natural moisture from colour-treated hair. For hair that goes through regular colour services and needs a daily shampoo that protects rather than depletes, the gentle naturally derived formula makes it a reliable everyday choice that is kind to both the hair and the colour.

How to Use Joico InnerJoi Preserve Shampoo

Apply to wet hair, work into a lather and rinse thoroughly. For best results follow with Joico InnerJoi Preserve Conditioner as part of a complete naturally derived colour care routine. Also available in a larger size for everyday use at home.

Enjoy free UK delivery on all orders.