Joico InnerJoi Preserve Shampoo - 1 Litre

• Protects up to 83% of colour with Beetroot Extract and Raspberry Seed Oil
• 90% naturally derived from plant and mineral-based ingredients
• Sulphate-free (SLS/SLES free) for gentle cleansing without stripping colour
• Prolongs the life of colour-treated hair for longer-lasting vibrancy
• Salon-size 1L for professional or long-lasting home use

90% Naturally Derived Colour Protecting Shampoo That Preserves Up to 83% of Colour

Joico InnerJoi Preserve Shampoo in the generous 1L salon size is a naturally sourced colour-protecting cleanser formulated with superfood-inspired ingredients — Beetroot Extract and Raspberry Seed Oil — to preserve and prolong the vibrancy of colour-treated hair. 90% naturally derived in compliance with Global ISO 16128 standards and free from SLS and SLES sulphates, it protects up to 83% of colour while delivering a gentle, nourishing cleanse that keeps colour-treated hair looking fresh and vibrant for longer between appointments. The 1L size is ideal for professional salon use or for home users who want a long-lasting supply. Find it alongside other sulphate-free shampoos in our full range.

Beetroot Extract and Raspberry Seed Oil for Natural Colour Protection

Beetroot Extract is naturally rich in antioxidants and betalain pigments that help protect colour-treated hair from the oxidative stress that causes colour to fade between appointments. Raspberry Seed Oil brings its high Vitamin E and essential fatty acid content to nourish and condition the hair while adding a further layer of antioxidant protection against the environmental and styling factors that degrade colour vibrancy over time. Together these naturally sourced superfoods create a colour protection system that is as clean in its formulation as it is effective in its results.

How to Use Joico InnerJoi Preserve Shampoo

Apply to wet hair and work into a lather from roots to ends. Rinse thoroughly and follow with Joico InnerJoi Preserve Conditioner for a complete natural colour protection and nourishing routine. Suitable for daily use on all colour-treated hair types.

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