Joico InnerJoi Preserve Shampoo 300ml

• 90% naturally derived ingredients based on Global ISO 16128 Standard
• Raspberry Seed Oil and Beetroot Extract combat fading and preserve colour vibrancy
• Gentle sulphate-free formula that cleanses without stripping colour
• Extends the life of colour-treated hair between salon appointments
• Part of the complete InnerJoi Preserve colour care system

Naturally Derived Colour-Preserving Shampoo That Keeps Hair Salon-Fresh for Longer

Joico InnerJoi Preserve Shampoo is a naturally inspired daily shampoo specifically crafted to combat colour fade and keep colour-treated hair looking vibrant and salon-fresh between appointments. With 90% naturally derived ingredients and enriched with Raspberry Seed Oil and Beetroot Extract, it delivers gentle yet effective cleansing with genuine colour-protecting performance at every wash. Free from SLS and SLES sulphates, it is a clean, considered sulphate-free shampoo for anyone who wants their haircare to align with their values as well as their colour goals. This 300ml bottle is the everyday size for regular daily use at home.

Raspberry Seed Oil and Beetroot Extract for Natural Colour Protection

The two hero ingredients in the InnerJoi Preserve formula tackle colour fade from complementary angles. Raspberry Seed Oil is a naturally rich source of omega fatty acids and antioxidants with natural UV-absorbing properties, helping to defend colour against the sun exposure and free radical damage that causes it to dull and fade prematurely. Beetroot Extract works alongside it with its own fade-fighting credentials, helping to lock in colour depth and vibrancy with every wash rather than allowing it to rinse away gradually over time.

Gentle Enough for Daily Use on Colour-Treated Hair

The sulphate-free formula cleanses effectively without the harsh stripping action that traditional sulphate shampoos can have on colour-treated hair. For anyone who washes their hair frequently and wants a daily shampoo that protects their colour investment rather than working against it, the InnerJoi Preserve Shampoo is a reliable and naturally derived everyday choice. For best results use alongside the Joico InnerJoi Preserve Conditioner and Protective Milk as part of the complete colour care system. Also available in a 50ml mini size for travel.

How to Use Joico InnerJoi Preserve Shampoo

Apply to wet hair and work into a lather from roots to ends. Rinse thoroughly and follow with Joico InnerJoi Preserve Conditioner for a complete naturally derived colour care routine. Suitable for daily use on all colour-treated hair types.

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