Why you'll love it
- A Joico Defy Damage shampoo
- Bond-protecting: helps strengthen and defend against damage
- Salon-quality Joico care
- Leaves hair soft, healthy-looking and manageable
- Part of the Joico Defy Damage range
Salon-quality bond protecting and repair care. Joico Defy Damage Protective Shampoo 50ml is a shampoo that helps protect and strengthen the hair against damage, leaving it soft, healthy-looking and manageable.
What it does for your hair
Part of Joico's Defy Damage range, this shampoo helps protect and defend the hair's bonds against damage from colour, heat and styling, strengthening its look and feel. Use as part of the matching range for best results.
How to use it
Apply to wet hair, work into a lather, then rinse. Follow with the matching conditioner.
Who it's for
This one's for anyone wanting bond protecting and repair care from Joico. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and a good, targeted routine makes a real difference to how hair looks and feels.
Build your routine
Find a suitable wash in our shampoo collection, explore more across our hair products, or browse our shop by brand pages for your favourites.
Free UK delivery on all orders.
Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Lauroamphoacetate, Lauryl Glucoside, Disodium Laureth Sulfosuccinate, Betaine, Phenoxyethanol, Sodium Lauryl Sulfoacetate, Dimethicone Propyl PG-Betaine, Arginine, Avena Sativa (Oat) Peptide, Phosphatidylcholine, Moringa Oleifera Seed Oil, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Arginine HCl, Glycol Distearate, Guar Hydroxypropyltrimonium Chloride, Isostearamide MIPA, Polyquaternium-47, Citric Acid, Polyquaternium-7, Laureth-4, PEG-120 Methyl Glucose Dioleate, Dimethicone PEG-8 Meadowfoamate, PEG-4 Laurate, Quaternium-80, Methyl Gluceth-10, Methoxy PEG/PPG-7/3 Aminopropyl Dimethicone, Tetrasodium EDTA, Glyceryl Laurate, Tocopherol, Rosa Canina Fruit Oil, Dipropylene Glycol, C10-40 Isoalkylamidopropylethyldimonium Ethosulfate, Sodium Hydroxide, Iodopropynyl Butylcarbamate, Citronellol, Fragrance/Parfum
Apply to wet hair. Lather. Rinse and follow with Defy Damage Protective Conditioner or Masque.
Joico is a professional haircare and colour brand known for serious science and seriously good results. With a long standing focus on hair health and repair, Joico has built its reputation on formulas that work from the inside out to rebuild, strengthen and protect.
The range is anchored by some genuine cult favourites. K-PAK is the go to for damaged and compromised hair, using bond building and reconstruction technology to bring stressed hair back to life, while the Defy Damage line has become a staple for protecting hair before and during colour or heat styling. For colour care there is Color Endure to keep tones lasting longer, and the Blonde Life and Colour Balance ranges for maintaining bright, true blondes and neutralising unwanted warmth. On the colour side, Joico's professional systems are trusted by stylists for rich, dependable results.
What sets Joico apart is the technology behind it. This is a brand that takes hair health seriously, backing its products with real research so the results speak for themselves. Whether you are repairing damage, protecting colour or caring for blonde, Joico delivers professional performance you can feel.
Enjoy free UK delivery on every order.
Orders are usually shipped within 24 hours however special order items may take up to 36 hours to ship.
The majority of our orders are sent using Royal Mail on a signed for service. Higher ticket items may be dispatched using DPD.
- Returns accepted for 30 days
- Free return shipping
- No restocking fee
- No final sale items
