Joico Defy Damage Protective Shampoo 50ml

• SmartRelease Technology with Arginine, Keratin and Rosehip Oil for bond repair and protection
• Shields colour-treated hair from UV rays, heat styling and environmental damage
• Creamy sulphate-free formula gently cleanses without stripping colour or natural oils
• Moringa Seed Oil with Zinc, Silica and Vitamins A and E for antioxidant protection
• Perfect for trying the Defy Damage system for the first time

Mini Protective Shampoo That Shields Colour and Repairs Damage

Joico Defy Damage Protective Shampoo in the compact 50ml mini is an ideal way to try the Defy Damage system for the first time or to keep your colour care routine consistent while travelling. The creamy, gentle formula helps shield colour-treated hair from the external stressors that cause vibrancy to fade — UV rays, heat styling, pollution and chemical exposure — while the rich lather effortlessly removes buildup and impurities without stripping essential natural oils. Free from SLS and SLES sulphates, it is a daily sulphate-free shampoo that protects as much as it cleanses.

SmartRelease Technology for Bond Repair and Lasting Protection

Powered by Joico's SmartRelease Technology, the formula uses a liposome delivery system to continuously release Arginine, Keratin and Rosehip Oil into the hair during cleansing. Arginine renews and strengthens hair bonds from within, Keratin supports the hair fibre to reduce breakage, and Rosehip Oil delivers deep moisture alongside antioxidant protection. Moringa Seed Oil rounds out the formula with Zinc, Silica and Vitamins A and E — a rich antioxidant blend that defends the hair against environmental damage with every wash.

Protective Lipid Barrier for All-Round Defence

A protective lipid built into the formula creates a barrier that defends colour-treated hair against UV rays, heat styling damage and chemical exposure — the three main contributors to colour fade and hair damage in everyday life. For colour-treated hair that needs a daily shampoo offering genuine protection rather than just cleansing, the Defy Damage formula delivers on every level. Also available in a full-size 300ml bottle for everyday use at home.

How to Use Joico Defy Damage Protective Shampoo

Apply to wet hair and work into a rich lather from roots to ends. Rinse thoroughly and follow with Joico Defy Damage Protective Conditioner for a complete daily protection routine. Suitable for daily use on colour-treated, chemically processed or heat-styled hair.

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