Joico Defy Damage Protective Shampoo 1 Litre

• Reduces hair damage by up to 80% with visible results from the very first use
• SmartRelease Technology continuously releases Rosehip Oil, Keratin and Arginine
• Moringa Seed Oil and Vitamin E provide antioxidant protection against thermal damage
• Arginine supports bond renewal at the follicle level
• Sulphate-free salon-size 1L for professional or long-lasting home use

Salon-Size Protective Shampoo That Reduces Hair Damage by Up to 80%

Joico Defy Damage Protective Shampoo in the supersize 1L format is a sulphate-free daily shampoo that strengthens and repairs hair from the very first use — reducing damage by up to 80% and helping colour last longer with every wash. The 1L size is the practical choice for hairdressers who recommend it to clients regularly, or for home users who want a long-lasting supply of a protective shampoo that genuinely transforms the health of colour-treated, heat-styled or chemically processed hair. Find it alongside other sulphate-free shampoos in our full range.

SmartRelease Technology for Continuous Repair and Fortification

The innovative SmartRelease Technology at the heart of the Defy Damage Shampoo uses a unique liposome delivery system to continuously release Rosehip Oil and Keratin into the hair throughout the cleansing process. Rather than ingredients that rinse away immediately, SmartRelease ensures maximum absorption time for repair and protection that builds cumulatively with every wash. Keratin fortifies the hair fibre and reduces breakage, while Rosehip Oil delivers deep moisture and antioxidant protection — leaving hair progressively stronger and more resilient with regular use.

Arginine, Moringa Seed Oil and Vitamin E for Bond Renewal and Damage Defence

Arginine, a smart-bonding molecule, supports bond renewal at the follicle level — addressing the structural weakness that makes colour-treated and heat-styled hair prone to damage and breakage from the very root. Moringa Seed Oil and Vitamin E add a powerful antioxidant layer of defence against thermal and chemical damage, creating damage-resistant hair that holds up better against the daily stresses of heat styling and colour services. For colour-treated hair the formula also helps colour last longer, making it a valuable ally for anyone who invests in regular salon appointments. For best results pair with the Joico Defy Damage Protective Conditioner as part of a complete daily protection routine.

How to Use Joico Defy Damage Protective Shampoo

Apply to wet hair and work into a lather from roots to ends. Rinse thoroughly and follow with Joico Defy Damage Protective Conditioner for a complete daily protection and repair routine. Suitable for daily use on all hair types including colour-treated, heat-styled and chemically processed hair. Also available in the 300ml and 50ml sizes.

Enjoy free UK delivery on all orders.