Protective Shampoo That Helps Colour Last Longer
If you have colour-treated hair, the shampoo you use every day makes a bigger difference than most people realise. Joico Defy Damage Protective Shampoo is specifically designed to protect colour-treated hair from the everyday aggressors that cause vibrancy to fade — UV rays, heat styling, environmental pollution and chemical exposure. The result is colour that stays brighter and more radiant for longer between salon visits, with hair that feels silky and nourished rather than dry and stripped. This 300ml bottle is ideal for daily use at home.
SmartRelease Technology and the Ingredients Behind It
At the heart of Joico Defy Damage Shampoo is Joico's SmartRelease Technology, which uses a liposome delivery system to carry a trio of key ingredients directly into the hair where they are needed most. Arginine works to strengthen and renew hair bonds from within, Keratin fortifies the hair fibre to prevent breakage, and Rosehip Oil provides essential moisture to keep hair soft and supple. It is a more targeted approach to ingredient delivery than a standard shampoo, and you can feel the difference in the texture of the hair after washing.
Multi-Layer Protection Against Everyday Damage
Beyond SmartRelease, the formula also contains Moringa Seed Oil, which is rich in Zinc, Silica and Vitamins A and E, along with antioxidants that help defend the hair against environmental damage. A protective lipid barrier provides an additional layer of defence against UV rays, heat styling and chemical services, making this shampoo a smart everyday choice for anyone whose hair goes through a lot on a regular basis.
Sulphate-Free and Gentle on the Scalp
Free from SLS and SLES sulphates, the luxuriously creamy lather lifts away impurities and product buildup without stripping the scalp of its natural oils. It is gentle enough for daily use on colour-treated, chemically processed or damaged hair that needs cleaning without further compromise.
Enjoy free UK delivery on all orders.
Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Lauroamphoacetate, Lauryl Glucoside, Disodium Laureth Sulfosuccinate, Betaine, Phenoxyethanol, Sodium Lauryl Sulfoacetate, Dimethicone Propyl PG-Betaine, Arginine, Avena Sativa (Oat) Peptide, Phosphatidylcholine, Moringa Oleifera Seed Oil, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Arginine HCl, Glycol Distearate, Guar Hydroxypropyltrimonium Chloride, Isostearamide MIPA, Polyquaternium-47, Citric Acid, Polyquaternium-7, Laureth-4, PEG-120 Methyl Glucose Dioleate, Dimethicone PEG-8 Meadowfoamate, PEG-4 Laurate, Quaternium-80, Methyl Gluceth-10, Methoxy PEG/PPG-7/3 Aminopropyl Dimethicone, Tetrasodium EDTA, Glyceryl Laurate, Tocopherol, Rosa Canina Fruit Oil, Dipropylene Glycol, C10-40 Isoalkylamidopropylethyldimonium Ethosulfate, Sodium Hydroxide, Iodopropynyl Butylcarbamate, Citronellol, Fragrance/Parfum
Apply to wet hair. Lather. Rinse and follow with Defy Damage Protective Conditioner or Masque.
Joico is a professional haircare and colour brand known for serious science and seriously good results. With a long standing focus on hair health and repair, Joico has built its reputation on formulas that work from the inside out to rebuild, strengthen and protect.
The range is anchored by some genuine cult favourites. K-PAK is the go to for damaged and compromised hair, using bond building and reconstruction technology to bring stressed hair back to life, while the Defy Damage line has become a staple for protecting hair before and during colour or heat styling. For colour care there is Color Endure to keep tones lasting longer, and the Blonde Life and Colour Balance ranges for maintaining bright, true blondes and neutralising unwanted warmth. On the colour side, Joico's professional systems are trusted by stylists for rich, dependable results.
What sets Joico apart is the technology behind it. This is a brand that takes hair health seriously, backing its products with real research so the results speak for themselves. Whether you are repairing damage, protecting colour or caring for blonde, Joico delivers professional performance you can feel.
Enjoy free UK delivery on every order.
Orders are usually shipped within 24 hours however special order items may take up to 36 hours to ship.
The majority of our orders are sent using Royal Mail on a signed for service. Higher ticket items may be dispatched using DPD.
- Returns accepted for 30 days
- Free return shipping
- No restocking fee
- No final sale items
