Goldwell Elumen Direct Dye Permanent Hair Colour - VV@ALL Violet - 200ml

High-Performance Direct Dye for Extra Vibrant, Long-Lasting Violet Colour

Goldwell Elumen in shade VV@ALL Violet is a non-oxidative direct dye that delivers extraordinarily vibrant violet colour results without ammonia, peroxide or parabens. Designed to be used without developer, it provides a gentler, more pleasant colouring experience than traditional permanent colour while achieving results that actually last longer — up to 20% longer durability compared to standard oxidative permanent hair colour. This 200ml tube is the professional salon size, suitable for a full colour application or multiple services depending on hair length and density.

Up to 76% More Colour Intensity Than Oxidative Permanent Colour

The VV@ALL Violet shade is part of Elumen's vivid colour range, delivering an intense, pure violet result that is virtually impossible to achieve with a standard oxidative colour system. The direct dye technology allows pigment to be deposited at an extraordinary level of concentration, resulting in up to 76% more colour intensity compared to traditional permanent colour. For clients who want bold, head-turning violet tones with genuine depth and vibrancy, Elumen delivers results that are in a different league from conventional colour.

Free from Ammonia, Peroxide, Resorcinol and Parabens

One of the most compelling things about Goldwell Elumen is what it leaves out. With no ammonia, no peroxide, no resorcinol and no parabens, it offers a significantly gentler colouring experience for both the client and the stylist. The formula is dermatologically tested for skin compatibility and enriched with conditioning ingredients that nourish and protect the hair during the colouring process rather than compromising it. The result is colour-treated hair that feels in genuinely good condition after the service rather than dry and depleted.

37% More Shine and 30-Minute Development Time

Elumen delivers up to 37% more shine compared to intensive demi-permanent hair colours, thanks to the conditioning-rich direct dye formula that smooths and seals the cuticle during application. The full colour result develops within just 30 minutes, making it an efficient choice for salon services without sacrificing any of the vibrancy or durability the system is known for.

How to Use Goldwell Elumen VV@ALL Violet

Apply directly to dry or damp hair without mixing with a developer. Work through evenly from roots to ends and leave to develop for 30 minutes before rinsing thoroughly. For best results, use with the Goldwell Elumen Prep and Lock products as part of the complete Elumen system.

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