• Goldwell Elumen Direct Dye Permanent Hair Colour - BL@ALL Blue - 200ml
  • Goldwell Elumen Direct Dye Permanent Hair Colour - BL@ALL Blue - 200ml
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Goldwell Elumen Direct Dye Permanent Hair Colour - BL@ALL Blue - 200ml

Goldwell Elumen Direct Dye Permanent Hair Colour - BL@ALL Blue - 200ml

Goldwell

10 in stock

Goldwell Elumen Direct Dye Permanent Hair Colour - BL@ALL Blue - 200ml Goldwell Elumen Direct Dye Permanent Hair Colour - BL@ALL Blue - 200ml ▾
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    £34.99
    £34.99
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    Why you'll love it

    • A high-intensity Elumen colour in BL@ALL Blue
    • An oxidant-free, pH-based direct colour, no developer needed
    • Brilliant, long-lasting, vibrant colour with high shine
    • Gentle on the hair (no lifting, no ammonia or peroxide)
    • The cult Goldwell Elumen system

    Brilliant, gentle, long-lasting colour. Goldwell Elumen in BL@ALL Blue is a high-intensity, oxidant-free colour that works on a clever pH principle rather than with peroxide or ammonia, so it deposits vivid, long-lasting, high-shine colour while being gentle on the hair.

    What it does for your hair

    Elumen is unlike ordinary colour: it's oxidant-free and works by a pH-based charge attraction that draws the colour molecules deep into the hair, giving exceptionally brilliant, long-lasting, high-shine colour without lifting, ammonia or peroxide, so it's gentle. BL@ALL Blue gives vivid, true colour. It's a cult professional favourite for vibrant, gentle, long-lasting results. As a direct colour it stains, so gloves and a patch test are advised.

    How to use it

    For professional use. We'd recommend a patch test before use. Apply the Elumen colour to clean, product-free hair following the Elumen system (with its Prepare/Lock steps as directed), process, then rinse. Wear gloves, as it stains.

    Who it's for

    This one's for colourists wanting vivid, gentle, long-lasting colour. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Elumen is a genuinely different, cult colour system for brilliant, gentle results.

    Build your routine

    Find a suitable wash in our shampoo collection, explore more across our hair products, or browse our shop by brand pages for your favourites.

    Free UK delivery on all orders.

    A pigmented direct colour: it can stain skin, hands, towels and surfaces, so wear gloves. We'd recommend a patch test before use. Results vary with hair porosity and base colour. Avoid the eyes.