Goldwell Elumen Direct Dye Permanent Hair Colour - NN@5 Natural - 200ml

Ammonia-Free Permanent Colour with Up to 100% Grey Coverage

Goldwell Elumen in shade NN@5 Natural is a non-oxidative direct dye delivering rich, permanent colour and reliable grey coverage without ammonia, peroxide, resorcinol or parabens. As one of the two dedicated natural shades in the Elumen range, NN@5 is specifically formulated to achieve up to 100% grey coverage — making it an excellent choice for clients wanting a gentler colour service without any reduction in coverage or longevity. This 200ml tube is the professional salon size, suitable for full colour services on most hair lengths.

Level 5 Natural Tone for Rich, Medium Brown Results

Sitting at level 5, NN@5 delivers a rich, medium to dark brown natural tone that works beautifully for clients wanting to cover grey with a deep, warm natural result, or to refresh and enhance their existing medium brown colour. It sits one level deeper than the NN@6, making it the better choice for clients who want a slightly richer, darker natural finish or whose grey hair is more resistant and benefits from a deeper base shade. The direct dye technology ensures the colour is deposited with exceptional intensity and evenness for a consistently natural-looking result.

Up to 20% Longer Durability Without Peroxide or Ammonia

Despite the absence of peroxide and ammonia, Elumen NN@5 outlasts traditional oxidative permanent colour by up to 20%, meaning clients go longer between appointments with their colour still looking rich and true to tone. Free from resorcinol and parabens and dermatologically tested for skin compatibility, it offers a noticeably more comfortable service for clients with sensitive scalps or hair that has been compromised by previous chemical treatments. The conditioning-rich formula nourishes and protects the hair throughout the colouring process, leaving it in better condition after the service than before.

37% More Shine and 30-Minute Development Time

Elumen delivers up to 37% more shine compared to intensive demi-permanent hair colours, with a direct dye formula that smooths and seals the cuticle during application for a glossy, healthy-looking result. The full colour develops within just 30 minutes, making it an efficient and client-friendly service in a busy salon environment.

How to Use Goldwell Elumen NN@5 Natural

Apply directly to dry or damp hair without mixing with a developer. Work through evenly from roots to ends and leave to develop for 30 minutes before rinsing thoroughly. For best results, use with the Goldwell Elumen Prep and Lock products as part of the complete Elumen colour system.

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