Affinage Puretone Permanent Tone-on-Tone Hair Colour - 8.31 Warm Ash Blonde - 100ml

Why you'll love it

• An ammonia-free, tone-on-tone permanent colour in 8.31 Warm Ash Blonde, a warm-leaning ash-gold light blonde
• Deposit-only, non-lifting formula for tone-on-tone colour, root smudging, toning and glossing
• Dual action: permanent on dry hair, or tone-on-tone on towel-dried hair
• Incredible shine, over 90% natural ingredients, ammonia-free and vegan-friendly
• A gentle, low-damage way to tone, refresh and gloss

Rich, glossy, gentle colour. Affinage Puretone in 8.31 Warm Ash Blonde is a warm-leaning ash-gold light blonde, a versatile, ammonia-free colour from the Puretone range. It's a dual-action formula: apply it to dry hair to unlock permanent colour, or to fresh towel-dried hair for stunning tone-on-tone results. As a deposit-only, non-lifting formula, it's brilliant for tone-on-tone colour, cool root smudging, toning and blending, and glossing, with incredible shine on every shade. Over 90% natural ingredients, ammonia-free and vegan-friendly.

What it does for your hair

Puretone in Warm Ash Blonde is a warm-leaning ash-gold light blonde. As a deposit-only, ammonia-free colour, it deposits rich, glossy tone without lifting the natural hair, so it's ideal for tone-on-tone colour, refreshing and glossing, cool root smudging, toning and blending, with incredible shine on every shade. Being a warm tone, it adds richness, glow and depth.

How to use it

For professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix Puretone with the appropriate A.S.P Puretone activator (Cream or Liquid) at the 1:2 ratio, following the Affinage instructions. Apply to dry hair for permanent colour, or to fresh towel-dried hair for tone-on-tone results, process for the recommended time, then rinse thoroughly and follow with a colour-safe conditioner. Warm tones (and coppers and reds especially) fade faster, so keep them rich with colour-safe, warm-protecting care, and avoid purple/silver shampoos that would knock the warmth back.

Who it's for

This one's for anyone wanting a warm-leaning ash-gold light blonde with the gloss and gentleness of an ammonia-free, deposit-only formula, whether for tone-on-tone colour, toning, root smudging or glossing. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and a gentle, high-shine tone-on-tone colour is one of the most versatile things in a colourist's kit.

Build your routine

Warm tones (and coppers and reds especially) fade faster, so keep them rich with colour-safe, warm-protecting care, and avoid purple/silver shampoos that would knock the warmth back. Find a suitable wash in our shampoo collection, explore more colour-care options across our hair products, or browse our shop by brand pages for your favourites.

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This product is mixed with an activator and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp. "Zero damage" reflects the gentle, ammonia-free, deposit-only formula; as with any colour service, condition and care for the hair afterwards.