Affinage Puretone Permanent Tone-on-Tone Hair Colour - 0.00 Pure Gloss - 100ml

Why you'll love it

• A clear, colourless gloss (Pure Gloss 0.00), for pure shine with no colour deposit
• Use alone for a glossy clear glaze, or to dilute and soften any Puretone shade
• Ammonia-free, deposit-only formula, over 90% natural ingredients
• Permanent when applied to dry hair, or tone-on-tone on towel-dried hair
• Incredible shine, with zero lift and a gentle, low-damage formula

Pure gloss and shine, no colour attached. Affinage Puretone in 0.00 Pure Gloss is the clear, colourless member of the Puretone range, a versatile, ammonia-free gloss that adds glassy shine without depositing any colour. Use it alone for a high-shine clear glaze, or mix it into any Puretone shade to soften and customise the tone. It's a dual-action formula: permanent when applied to dry hair, or tone-on-tone on fresh towel-dried hair, and it's over 90% natural ingredients, ammonia-free and vegan-friendly.

What it does for your hair

Pure Gloss (0.00) is the clear, colourless member of the Puretone range: it has no pigment, so it adds pure, glassy shine and gloss without changing your colour at all. Use it on its own as a high-shine clear glaze, or mix it into any Puretone shade to dilute and soften the tone for a sheerer, more custom result. Being a deposit-only, ammonia-free formula, it glosses gently without lifting, and fades away softly, a brilliant, versatile tool for adding shine or dialling any shade back to exactly the strength you want.

How to use it

For professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix Puretone with the appropriate A.S.P Puretone activator (Cream or Liquid) at the 1:2 ratio, following the Affinage instructions. Apply to dry hair for permanent colour, or to fresh towel-dried hair for tone-on-tone results, process for the recommended time, then rinse thoroughly and follow with a colour-safe conditioner. Keep that glossy finish going with colour-safe care.

Who it's for

This one's for anyone wanting a clear, colourless gloss (no pigment) with the gloss and gentleness of an ammonia-free, deposit-only formula, whether for tone-on-tone colour, toning, root smudging or glossing. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and a gentle, high-shine tone-on-tone colour is one of the most versatile things in a colourist's kit.

Build your routine

Keep that glossy finish going with colour-safe care. Find a suitable wash in our shampoo collection, explore more colour-care options across our hair products, or browse our shop by brand pages for your favourites.

Free UK delivery on all orders.

This product is mixed with an activator and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp. "Zero damage" reflects the gentle, ammonia-free, deposit-only formula; as with any colour service, condition and care for the hair afterwards.