Affinage Puretone Permanent Tone-on-Tone Hair Colour - 4.0 Medium Brown - 100ml

Why you'll love it

• An ammonia-free, tone-on-tone permanent colour in 4.0 Medium Brown, a rich, neutral medium brown
• Deposit-only, non-lifting formula for tone-on-tone colour, root smudging, toning and glossing
• Dual action: permanent on dry hair, or tone-on-tone on towel-dried hair
• Incredible shine, over 90% natural ingredients, ammonia-free and vegan-friendly
• A gentle, low-damage way to tone, refresh and gloss

Rich, glossy, gentle colour. Affinage Puretone in 4.0 Medium Brown is a rich, neutral medium brown, a versatile, ammonia-free colour from the Puretone range. It's a dual-action formula: apply it to dry hair to unlock permanent colour, or to fresh towel-dried hair for stunning tone-on-tone results. As a deposit-only, non-lifting formula, it's brilliant for tone-on-tone colour, cool root smudging, toning and blending, and glossing, with incredible shine on every shade. Over 90% natural ingredients, ammonia-free and vegan-friendly.

What it does for your hair

Puretone in Medium Brown is a rich, neutral medium brown. As a deposit-only, ammonia-free colour, it deposits rich, glossy tone without lifting the natural hair, so it's ideal for tone-on-tone colour, refreshing and glossing, cool root smudging, toning and blending, with incredible shine on every shade. As a neutral, natural tone, it gives a clean, true-to-tone, balanced result.

How to use it

For professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix Puretone with the appropriate A.S.P Puretone activator (Cream or Liquid) at the 1:2 ratio, following the Affinage instructions. Apply to dry hair for permanent colour, or to fresh towel-dried hair for tone-on-tone results, process for the recommended time, then rinse thoroughly and follow with a colour-safe conditioner. Keep colour looking rich and glossy with gentle, colour-safe care.

Who it's for

This one's for anyone wanting a rich, neutral medium brown with the gloss and gentleness of an ammonia-free, deposit-only formula, whether for tone-on-tone colour, toning, root smudging or glossing. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and a gentle, high-shine tone-on-tone colour is one of the most versatile things in a colourist's kit.

Build your routine

Keep colour looking rich and glossy with gentle, colour-safe care. Find a suitable wash in our shampoo collection, explore more colour-care options across our hair products, or browse our shop by brand pages for your favourites.

Free UK delivery on all orders.

This product is mixed with an activator and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp. "Zero damage" reflects the gentle, ammonia-free, deposit-only formula; as with any colour service, condition and care for the hair afterwards.