At the heart of every Amika shampoo is Sea Buckthorn Berry—one of the most nutrient-dense natural ingredients on the planet. Rich in omega-7, antioxidants, and vitamins, it helps keep your scalp healthy and your hair strong, shiny, and full of life.

Real Questions. Real Answers.

Q: Are Amika shampoos suitable for daily use?
A: Most of them, yes! Normcore, Vault, and Mirrorball are perfect for regular washes. For Reset or The Kure, 1–3 times a week is ideal depending on your hair needs.

Q: Are they colour-safe?
A: Totally. Every Amika shampoo is colour-safe, sulfate-free, and gentle on chemically treated hair.

Q: Are they vegan?
A: Some are vegan, but not all. For example, Normcore and Vault are vegan-friendly. Others may contain silk proteins or honey-based ingredients—feel free to ask us if you’re unsure!

Q: Do they lather well without sulfates?
A: Yes! Amika shampoos have rich, creamy lathers thanks to coconut-derived cleansers—no dryness or squeaky-clean feeling, just soft and healthy hair.

Q: Do they smell good?
A: Oh, yes. If you know, you know. Each formula carries Amika’s signature scent—warm vanilla, fresh citrus, and a hint of spice. Basically: addictive.

Time to Love Your Wash Days

Explore the full Amika shampoo range and treat your hair to some serious TLC. Because shampoo shouldn’t just clean—it should transform.