amika FORGET FRIZZ shampoo 275ml

Why you'll love it

• An anti-frizz smoothing shampoo, the first step to sleek, hydrated, manageable hair
• Clinically proven to reduce frizz by up to 74% for up to 72 hours*
• Extended Humidity Shield Technology helps block the moisture that causes frizz
• Aloe leaf juice, water lily extract, sea buckthorn and coconut oil hydrate and condition
• Lightweight, for all-day smoothness without weighing hair down, ideal for wavy to coily (2A-4C) hair

Say goodbye to frizz, hello to smooth. amika Forget Frizz Shampoo is the first step to sleek, hydrated, manageable hair, a frizz-fighting formula that helps lock in moisture and seal out frizz for up to 72 hours. It's clinically proven to reduce frizz by up to 74% for 72 hours* (used as part of the Forget Frizz routine), thanks to amika's Extended Humidity Shield Technology, which helps block the frizz-causing moisture in the air. Infused with aloe leaf juice and water lily extract for hydration and manageability, plus amika's signature sea buckthorn and coconut oil to condition, it delivers lightweight hydration and long-lasting smoothness whatever the weather. Ideal for medium-to-thick, coarse, wavy, curly and coily hair (types 2A-4C).

What it does for your hair

Frizz happens when hair absorbs moisture from humid air and swells, and dryness makes it worse, so this shampoo tackles both. The Extended Humidity Shield Technology helps create a barrier against the humidity that triggers frizz, so hair stays smoother even in damp or muggy conditions, while a blend of hydrating and conditioning ingredients, aloe leaf juice, water lily extract, sea buckthorn and coconut oil, helps replenish moisture and keep the hair soft and manageable rather than dry and frizzy. It's lightweight, so it smooths without weighing hair down, and it's especially suited to medium-to-thick, coarse, wavy, curly and coily hair that's prone to frizz and dryness. Gentle enough for regular use, and it works hardest as part of the full Forget Frizz routine.

How to use it

Apply to wet hair and massage from root to tip, then rinse thoroughly. Follow with Forget Frizz Conditioner for the best, longest-lasting results. Gentle enough for regular use.

Who it's for

This one's for anyone with frizz-prone, wavy, curly or coily hair (2A-4C), or coarse, dryness-prone hair, who wants smooth, hydrated, manageable hair that holds up in humidity. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and controlling frizz from the wash onwards is the key to keeping smooth, sleek hair looking its best.

Build your routine

Frizz control works best as a matched routine, so pair this with the Forget Frizz conditioner. Find it in our shampoo collection, explore more anti-frizz and smoothing options across our hair products, or browse our shop by brand pages for your favourites.

Free UK delivery on all orders.

*Reduces frizz by up to 74% for 72 hours, based on the brand's clinical testing when used with the full Forget Frizz routine. Contains fragrance allergens (limonene, benzyl benzoate, hydroxycitronellal and benzyl alcohol); if you have sensitive skin or a known fragrance allergy, patch test before use. Avoid contact with the eyes, and rinse well if contact occurs.