amika FORGET FRIZZ shampoo 275ml

amika FORGET FRIZZ Shampoo 275ml

Start your anti-frizz routine in the shower with amika FORGET FRIZZ Shampoo 275ml, a smoothing and hydrating shampoo designed to help keep unruly hair sleek, soft and manageable in changing weather conditions. Created especially for medium-to-thick, coarse, wavy, curly and coily hair types, FORGET FRIZZ helps lock in moisture while defending against the humidity that can cause hair to swell, fluff and lose its polished finish.

Powered by amika's Extended Humidity Shield Technology, the FORGET FRIZZ range is clinically proven to reduce frizz by up to 74% for 72 hours when used as part of the complete routine. The shampoo combines this frizz-fighting technology with hydrating ingredients including aloe leaf juice and water lily extract, plus amika's signature sea buckthorn for additional nourishment.

The result is hair that feels hydrated and easier to manage without being unnecessarily weighed down, providing the ideal foundation for smoother blow-dries, more defined waves and curls, and longer-lasting polished styles.

Key Features & Benefits

• Frizz-fighting shampoo from the amika FORGET FRIZZ collection.
• Helps create smoother, softer and more manageable hair.
• The FORGET FRIZZ routine is clinically proven to reduce frizz by up to 74% for 72 hours.
• Powered by Extended Humidity Shield Technology.
• Helps protect hair against frizz-causing humidity.
• Infused with aloe leaf juice for hydration.
• Contains water lily extract to help improve manageability.
• Features amika's signature sea buckthorn for added nourishment.
• Provides lightweight hydration without unnecessarily weighing hair down.
• Helps prepare hair for smoother and more controlled styling.
• Ideal for frizz-prone and dry-feeling hair.
• Particularly suited to medium-to-thick and coarse textures.
• Suitable for wavy, curly and coily hair types 2A–4C.
• Designed for regular hair-washing routines.
• Convenient 275ml size.

Up to 72 Hours of Frizz Control

Humidity is one of the biggest challenges for frizz-prone hair. Moisture in the atmosphere can enter the hair fibre, causing strands to expand and disrupting an otherwise smooth or defined hairstyle. amika FORGET FRIZZ has been developed to tackle this problem at the beginning of the haircare routine.

When used as part of the FORGET FRIZZ system, the formula is clinically proven to reduce frizz by up to 74% for as long as 72 hours. This makes it an excellent choice for anyone whose hair becomes difficult to control in humid or damp conditions.

Extended Humidity Shield Technology

At the centre of the range is amika's Extended Humidity Shield Technology, designed to help shield the hair from environmental moisture and maintain a smoother appearance for longer.

Rather than simply addressing visible frizz after styling, FORGET FRIZZ helps create a smoother foundation from the cleansing stage onwards. Following with the matching conditioner and appropriate styling products can help maximise the anti-frizz benefits and support a sleek, more controlled finish.

Aloe Leaf Juice for Hydration

Frizz-prone hair often benefits from additional hydration, particularly where the texture is naturally coarse, wavy, curly or coily. Aloe leaf juice helps provide moisture to support softer and more manageable strands without making the hair feel unnecessarily heavy.

Maintaining hydration can also help improve the overall feel of dry or unruly hair, making it easier to detangle and prepare for styling.

Water Lily Extract for Improved Manageability

The formula also features water lily extract, helping to support manageability and tame hair that can otherwise feel difficult to control. Improved manageability can make a noticeable difference during blow-drying, smoothing, curl styling and everyday detangling.

By helping hair feel more controlled straight from the cleansing stage, FORGET FRIZZ Shampoo prepares it for the conditioning and styling steps that follow.

Powered by amika's Signature Sea Buckthorn

Like many products throughout the amika collection, FORGET FRIZZ Shampoo contains sea buckthorn. This signature ingredient contributes additional nourishment to the formula, complementing the shampoo's smoothing and hydrating properties.

The result is a cleansing routine designed not only to tackle frizz but also to leave hair feeling conditioned, soft and ready for styling.

Ideal for Wavy, Curly & Coily Hair

amika FORGET FRIZZ Shampoo 275ml is particularly suitable for medium-to-thick, coarse, wavy, curly and coily textures, including hair types 2A through 4C. These textures can be particularly susceptible to dryness, humidity and unwanted frizz, making moisture balance and effective smoothing especially important.

The lightweight formula helps support smoothness without sacrificing the natural movement and character of the hair, whether the aim is a sleek blow-dry, defined curls or simply a softer and more manageable everyday finish.

How to Use amika FORGET FRIZZ Shampoo

1. Thoroughly wet the hair.
2. Apply an appropriate amount of amika FORGET FRIZZ Shampoo.
3. Massage through the hair from roots to ends, concentrating cleansing at the scalp.
4. Work the shampoo through the lengths as required.
5. Rinse thoroughly with water.
6. Repeat if necessary depending on hair condition and product build-up.
7. Follow with amika FORGET FRIZZ Conditioner for the best anti-frizz and smoothing results.
8. Continue with your preferred amika styling products and style as desired.

Frequently Asked Questions

What hair types is amika FORGET FRIZZ Shampoo suitable for?
It is especially suited to medium-to-thick, coarse, wavy, curly and coily hair types from 2A to 4C, particularly where frizz and dryness are regular concerns.

Does FORGET FRIZZ really control frizz for 72 hours?
When used as part of the FORGET FRIZZ routine, the range is clinically proven to reduce frizz by up to 74% for up to 72 hours.

Can I use FORGET FRIZZ Shampoo regularly?
Yes. It is designed for regular cleansing while providing hydration and supporting long-lasting frizz control.

What are the key ingredients?
Key ingredients highlighted within the formula include aloe leaf juice, water lily extract and sea buckthorn, alongside amika's Extended Humidity Shield Technology.

Important: Always follow the directions and ingredient information printed on the product packaging, particularly if you have known ingredient sensitivities. Avoid contact with the eyes and rinse thoroughly if contact occurs.

For hair that struggles with humidity, unwanted frizz and difficult manageability, amika FORGET FRIZZ Shampoo 275ml provides the perfect first step towards a smoother routine. With Extended Humidity Shield Technology, hydrating aloe leaf juice, water lily extract and nourishing sea buckthorn, it helps leave hair feeling soft, controlled and ready for styling. Shop amika FORGET FRIZZ Shampoo 275ml today and make long-lasting smoothness part of every wash day.