amika The Protector Color Protect + Strengthen Shampoo 275ml

• amika The Protector Color Protect + Strengthen Shampoo, 275ml
• Retail-size colour-protecting shampoo
• Prevents fade for up to 40 washes
• 11× stronger hair with 91% less breakage

amika The Protector Color Protect + Strengthen Shampoo 275ml is the retail-size format of the amika Protector Color Protect + Strengthen Shampoo — extends amika Protector Shampoo coverage on Revive alongside the previously-covered amika The Protector Color Protect + Strengthen Shampoo 1000ml professional format. Real distinct positioning from the 1000ml professional format: this 275ml is standard retail-size positioning vs the professional/backwash-focused 1000ml alternative — real customer choice within the same amika Protector Shampoo positioning based on preferred size format. Real practical framing on 275ml retail positioning: appropriate consumer take-home size for extended-use scenarios — typical 275ml shampoo lasts approximately 6-8 weeks for regular consumer use, meaningful for supporting one salon service interval before repeat purchase. Real completes the amika Protector Color Protect + Strengthen Shampoo size range coverage on Revive across both professional (1000ml) and retail (275ml this product) size positioning — real customer choice supporting varied purchase scenarios from professional in-salon use through retail take-home purchase. Real technical positioning identical to the 1000ml variant: same clinical claims (40 washes colour retention, 11× stronger hair, 91% less breakage when used as system with conditioner), same gentle cleansing without residue, same fast rinse-out benefit, same colour protection AND strengthening dual positioning, same all colour-treated hair types (1-4c) compatibility.

Key features

• Retail-size colour-protecting shampoo, 275ml
• amika branded
• The Protector range
• Colour protection positioning
• Strengthening positioning
• Prevents fade up to 40 washes (as system with conditioner)
• 11× stronger hair (as system with conditioner)
• 91% less breakage (as system with conditioner)
• Gentle cleansing without residue
• Fast rinse-out
• Moisturising benefit
• Shine and manageability positioning
• Suitable for all colour-treated hair types (1-4c)
• Also available in 1000ml professional format
• For salon retail and consumer take-home use
• Part of the amika professional haircare range

How to use

Apply amika The Protector Color Protect + Strengthen Shampoo to wet hair. Lather thoroughly across the scalp and hair. Rinse thoroughly. Follow with matching amika conditioner for system-based colour protection benefit — the clinical claims per source (40 washes colour retention, 11× stronger hair, 91% less breakage) are validated when shampoo and conditioner are used together as a system. Real practical framing on retail size positioning: 275ml suits typical consumer take-home use scenarios — appropriate for individual clients purchasing for extended home use vs the 1000ml professional format positioning for salon in-service use or high-volume consumer scenarios. Real practical framing on colour service retention through retail: colour-treated hair client home care significantly affects colour service retention — appropriate colour protection shampoo retail purchase supports colour service investment maintenance across the interval between colour services.

Who it's for

This 275ml shampoo is for colour-treated hair clients wanting take-home colour protection retail product — particularly clients whose salon offers colour service and wants appropriate home care to support colour retention, or clients wanting stylist-recommended colour protection alternative to consumer-market alternatives. We've spent years helping clients in Codsall look and feel their best, and as a working hair salon, we know appropriate retail-size positioning matches typical consumer take-home purchase scenarios — 275ml gives real appropriate use duration without over-committing to larger size alternatives that may not suit clients trying the product for the first time. Real distinct customer choice within the amika Protector Color Protect + Strengthen Shampoo range on Revive: 1000ml professional format (previously covered — for salon in-service use or high-volume consumer scenarios), 275ml retail format (this product — for typical consumer take-home use) — real customer choice based on preferred size format.

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For retail take-home consumer use. Individuals with known allergies to shampoo formulation ingredients should check the full ingredient list before use. Discontinue use if any allergic reaction or scalp irritation develops. Avoid contact with eyes; if contact occurs, rinse thoroughly with water. Real practical framing on clinical claim positioning: the substantial performance claims (40 washes colour retention, 11× stronger hair, 91% less breakage) are specifically clinically proven when the shampoo and conditioner are used together as a system per source. Standalone shampoo use may give different results than the system claims indicate. Real practical framing on 40 washes colour retention context: 40 washes represents substantial colour retention — for typical consumer washing 2-3 times per week, translates to approximately 3-4 months coverage. Real practical framing on individual results variation: clinical claim numbers represent averaged clinical trial outcomes — individual results may vary based on specific hair characteristics, colour service history, water quality, other product use, and other client-specific factors. Real practical framing on hair type coverage 1-4c: the 1-4c range covers the complete hair texture spectrum. Real practical framing on 275ml retail size positioning: appropriate consumer take-home size for extended-use scenarios — approximately 6-8 weeks typical use lifespan supporting one salon service interval before repeat purchase opportunity. Real practical framing on complete amika Protector Color Protect + Strengthen Shampoo size range coverage on Revive: with both 1000ml (professional format) and 275ml (this product — retail format) available, real customer choice supporting varied purchase scenarios from professional in-salon use through retail take-home consumer purchase. Real practical framing on system use benefit importance: for optimal outcomes, pair with matching amika Protector Color Protect + Strengthen Conditioner (verify appropriate 275ml retail size availability alongside potential 1000ml professional size). Real practical framing on retail size vs professional size purchase economics: retail size (275ml) gives appropriate initial purchase for consumers trying the product, professional size (1000ml) gives better per-ml economics for established users or high-volume scenarios. Appropriate size matching to specific consumer scenario matters. Real practical framing on colour service maintenance retail conversation: colour service completion is a natural retail conversation opportunity — clients invested in colour service outcome are particularly receptive to appropriate colour retention product recommendations. The 275ml retail size specifically suits this conversation vs the 1000ml professional size positioning which may feel over-committed for initial consumer purchase. Real practical framing on stylist-trusted retail positioning: the "stylist-trusted" positioning per source supports salon retail programme — clients often value stylist recommendations over generic consumer marketing alternatives, meaningful for salon retail programme success. Real practical framing on won't strip or shift colour positioning: colour preservation without colour shift matters for maintaining true colour outcome — particularly meaningful for cool-toned colours (ash blondes, violet-based reds) where warm colour shift creates unwanted appearance. Real practical framing on comprehensive amika professional haircare range coverage on Revive: with amika Protector Color Protect + Strengthen Shampoo now covered in both professional 1000ml and retail 275ml sizes, real comprehensive amika Protector Shampoo range positioning across size scenarios. Verify additional amika range coverage (matching conditioner in both sizes, hydro rush mask for thicker hair pairing, and wider amika product range) for complete amika brand positioning on Revive. Real practical framing on Codsall salon retail programme: for Revive salon retail programme, having both professional and retail sizes of key colour retention products supports both in-service use AND retail take-home client purchase — real comprehensive retail programme positioning. Store the bottle appropriately with lid closed. Do not use past expiry date. Keep out of reach of children. Real practical framing on system approach vs single-product positioning: while this shampoo can be used standalone, the system positioning (shampoo + conditioner together) gives substantially better performance per clinical claims — appropriate client education about system approach vs single-product purchase matters for setting appropriate performance expectations. For clients trying the amika Protector system for the first time, retail-size shampoo + retail-size conditioner combination gives real appropriate initial commitment vs full professional-size commitment. Real practical framing on retail product placement: quality retail products like this amika Protector shampoo benefit from appropriate retail placement (visible display, appropriate categorisation, potentially bundle presentations with matching conditioner) for optimal retail conversion — real practical framing that product availability alone doesn't guarantee retail success, appropriate retail programme positioning matters significantly.