amika Forget Frizz Anti Frizz Shampoo 1L

amika Forget Frizz Anti Frizz Shampoo 1L

Say goodbye to frizz and hello to smoother, softer and more manageable hair with amika Forget Frizz Anti Frizz Shampoo 1L. Designed especially for medium-to-thick, wavy, curly and coily hair types, this nourishing shampoo gently cleanses while helping provide long-lasting frizz control, even when humidity levels rise.

Clinically proven to reduce frizz by up to 74% for 72 hours, even in 90% humidity, Forget Frizz is ideal for hair that tends to expand, fluff or lose its smooth finish in damp conditions. Its pH-balancing formula helps smooth the hair cuticle and promote shine, while hydrating ingredients including aloe leaf juice and sea buckthorn help lock in moisture and support a softer, more polished result.

The generous 1 litre size makes this version especially practical for professional salons, frequent users or anyone who wants a larger supply of their favourite anti-frizz shampoo. Suitable for colour-treated, chemically treated and keratin-treated hair, it combines gentle cleansing with effective humidity protection and lightweight nourishment.

Key Features & Benefits

• Professional-size 1L anti-frizz shampoo.
• Clinically proven to reduce frizz by up to 74% for 72 hours.
• Helps maintain smoothness even in 90% humidity.
• Ideal for medium-to-thick, wavy, curly and coily hair.
• Suitable for hair types 2A–4C.
• Gently cleanses without unnecessarily weighing the hair down.
• Features a pH-balancing formula.
• Helps smooth the hair cuticle.
• Promotes a shinier, more polished appearance.
• Contains aloe leaf juice to support hydration.
• Infused with sea buckthorn for nourishing care.
• Helps lock in moisture while supporting a smoother finish.
• Helps create a humidity-blocking barrier.
• Suitable for colour-treated hair.
• Suitable for chemically treated and keratin-treated hair.
• Sulfate-free.
• Free from parabens, phthalates and artificial colours.
• Vegan and cruelty-free.
• Provides lightweight hydration without leaving hair feeling heavy.

72 Hours of Long-Lasting Frizz Control

Humidity can be one of the biggest challenges for frizz-prone hair. Moisture in the atmosphere can cause the hair to swell, lose definition and become difficult to control, particularly on thicker, wavy, curly and coily textures.

amika Forget Frizz Anti Frizz Shampoo has been developed to help tackle this problem from the cleansing stage. The formula is clinically proven to reduce frizz by up to 74% for 72 hours, helping hair remain smoother and more manageable for longer.

Its performance has been demonstrated even in conditions of up to 90% humidity, making it an excellent choice for anyone whose hair quickly becomes unruly when the weather is warm, damp or humid.

pH-Balancing Formula for a Smoother Cuticle

A rough or raised hair cuticle can make frizz more visible and leave hair feeling less smooth. Forget Frizz uses a pH-balancing formula designed to help lower the pH and encourage the hair cuticle to lie flatter.

A smoother cuticle not only helps reduce the appearance of frizz but can also improve the way light reflects from the hair's surface, promoting a shinier and more polished-looking finish.

This makes the shampoo an ideal first step before conditioning, blow-drying or styling, helping create a smoother foundation from the very beginning of the routine.

Aloe Leaf Juice for Lightweight Hydration

Aloe leaf juice helps support hydration within the formula, which is particularly important for frizz-prone hair. Dryness can make the hair feel rougher and more difficult to control, so maintaining moisture can help improve softness and manageability.

Forget Frizz delivers this hydration without leaving the hair feeling unnecessarily heavy, helping maintain movement and body while still supporting a smoother overall finish.

Sea Buckthorn for Nourishment

The formula also contains sea buckthorn, one of amika's signature ingredients. It helps nourish and condition the hair while complementing the shampoo's smoothing and moisturising benefits.

Combined with aloe leaf juice, sea buckthorn helps support softer, better-conditioned hair and contributes to the humidity-resistant barrier that helps keep frizz under control.

Safe for Colour-Treated & Chemically Treated Hair

amika Forget Frizz Anti Frizz Shampoo is suitable for colour-treated hair as well as chemically treated and keratin-treated hair. This makes it a versatile choice for clients who regularly receive professional colour, smoothing or chemical services but still want effective frizz control at home.

The sulfate-free formula helps cleanse gently while supporting the condition and appearance of treated hair, making it suitable for regular use as part of a smoothing and moisture-focused routine.

Lightweight Feel with Deep Nourishment

Anti-frizz products can sometimes leave the hair feeling coated or overly heavy, particularly when used frequently. Forget Frizz has been designed to provide hydration and smoothing without unnecessary weight.

This helps keep the hair feeling soft and nourished while preserving natural movement, making it suitable for a wide range of wavy, curly and coily textures.

Clean, Vegan & Cruelty-Free Formula

Forget Frizz is formulated without parabens, sulfates, phthalates or artificial colours. It is also vegan and cruelty-free, combining professional anti-frizz performance with amika's modern approach to haircare formulation.

Professional 1L Size

The generous 1000ml bottle is ideal for professional salon backbars, frequent users and anyone who prefers to buy their favourite shampoo in a larger format.

It provides plenty of product for regular cleansing while delivering the same smoothing, humidity-resistant and nourishing benefits as the smaller size, making it a practical option for maintaining frizz-prone hair over the long term.

How to Use amika Forget Frizz Anti Frizz Shampoo

1. Thoroughly wet the hair.
2. Apply an appropriate amount of amika Forget Frizz Anti Frizz Shampoo.
3. Massage gently into the scalp and work through the hair from roots to ends.
4. Focus cleansing at the scalp while allowing the lather to cleanse the lengths.
5. Rinse thoroughly with water.
6. Repeat if necessary depending on hair condition and product build-up.
7. Follow with amika Forget Frizz Anti Frizz Conditioner for the best smoothing and frizz-control results.
8. Style as desired using suitable amika anti-frizz or heat-protection products.

Important: Always follow the official amika directions printed on the product packaging. Avoid contact with the eyes and rinse thoroughly with water if contact occurs.

For hair that struggles with frizz, humidity, dryness and difficult manageability, amika Forget Frizz Anti Frizz Shampoo 1L is an excellent first step towards a smoother routine. With clinically proven frizz reduction for up to 72 hours, a pH-balancing formula, aloe leaf juice, sea buckthorn and a lightweight sulfate-free base, it helps leave hair softer, shinier and easier to control. Shop amika Forget Frizz Anti Frizz Shampoo 1L today and enjoy smoother, more manageable hair whatever the weather.