XP Cream Developer 4% 13 Vol 1 Litre

Why you'll love it

• A stabilised cream peroxide developer in 4% / 13 Volume
• Ideal for up to 1 level of lift and intensifying bright tones
• Formulated for the XP100 and XP200 permanent and XP100 Light Radiance demi-permanent ranges
• Creamy consistency for smooth mixing and easy, even application
• Light fragrance and antistatic properties, for soft, shiny results, in a 1L salon size

The strength for subtle lift and vivid, intense tones. XP Cream Developer in 4% / 13 Volume is a stabilised cream peroxide formulated to give reliable, professional results with the XP100 Intense Radiance and XP200 Natural Flair permanent colour ranges, and the XP100 Light Radiance demi-permanent range. At 13 Volume, it delivers up to one level of lift and is a great choice for intensifying bright, vivid tones, giving a little lift while helping colour pop. Its creamy consistency makes for smooth colour preparation and easy, even application, with a light fragrance and antistatic properties that help leave results soft and shiny.

What it does for your hair

The developer (peroxide) is what activates colour and lifts the natural pigment, so the volume you choose controls how much lift you get. At 4% / 13 Volume, this is a mid-low strength that gives up to one level of lift, enough to lighten the base slightly while depositing colour, which makes it particularly good for intensifying and brightening vivid tones so they show up more vibrantly. Its creamy texture keeps the mixed colour smooth and workable for even, controlled application, and the exclusive formula helps look after the hair for a soft, glossy finish. For more lift or grey coverage, you'd step up to a higher volume (this range also comes in 6, 10, 20, 30 and 40 volume).

How to use it

For professional use. Always carry out an allergy alert test at least 48 hours before the colour service (see below). Mix the developer with your XP colour at the ratio specified for that shade and range, choosing 13 Volume for up to one level of lift or to intensify bright tones. Apply to the hair, process for the recommended time, then rinse and follow with a colour-safe conditioner. Always follow the full instructions supplied with the colour and developer.

Who it's for

This one's for colourists who want a touch of lift and maximum vibrancy on bright, vivid shades with the XP100/XP200 colour ranges. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and matching the right developer volume to the service is one of the fundamentals of a great, predictable colour result.

Build your routine

This developer is mixed with XP colour (sold separately), choose your volume to suit the service. Keep colour looking fresh with a colour-safe wash from our shampoo collection, explore more colour and care across our hair products, or browse our shop by brand pages for your favourites.

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For professional use. This is a hydrogen peroxide cream developer to be mixed with hair colour or lightener, do not use on its own. Hair colour and lightening products can cause allergic reactions: always carry out an allergy alert test at least 48 hours before each colour service. Wear suitable gloves, avoid contact with the eyes and skin, do not use on an irritated or broken scalp, and follow the manufacturer's mixing ratios and processing times. Keep out of reach of children.