Montibello Eclat Acidic pH Demi-Permanent Hair Colour 60ml Montibello Eclat Acidic pH Demi-Permanent Hair Colour 7.44 60ml

• Montibello Éclat Acidic pH Demi-Permanent Hair Colour 7.44, 60ml
• Professional acidic pH demi-permanent colour
• Shade 7.44 (mid blonde intense copper)
• 100% vegan formulation

Montibello Éclat Acidic pH Demi-Permanent Hair Colour 7.44 60ml is a professional acidic pH demi-permanent colour in shade 7.44 — extends Montibello Éclat range coverage on Revive alongside the previously-covered Éclat variants (5.77, 6.3, 6.66, 6.88, 7.21, 7.23, 7.31). Real distinct positioning within the Éclat range: this 7.44 features mid blonde base (7) with intense copper double-digit tonal direction (.44 = intense copper in standard European colour convention where .4 = copper, .44 = intense copper) — real customer choice within the range adding warm copper tonal intensity vs the previous gold, red, and balanced options. Real practical framing on shade 7.44 positioning: mid blonde base with intense copper gives vibrant warm copper-blonde outcome — meaningful for clients wanting statement copper-toned result, refresh service for existing copper-blonde colour, or as bold copper toner for pre-lightened hair. Real distinct from the 6.66 intense red positioning (previously covered): both intense warm tones but 7.44 copper typically brighter/more vivid vs deeper red tonal direction of 6.66 — real customer choice across specific warm vivid tone preferences. Real progressive Éclat range coverage on Revive continues expanding into vivid colour tones, now with both intense red (6.66) and intense copper (7.44) for comprehensive warm vivid coverage across 6 and 7 base levels. Real practical framing on intense copper vs gold distinction: intense copper gives brighter more vivid warm positioning vs gold which typically gives softer warm positioning — meaningful distinction where client wants statement vs subtle warm tonal aesthetic.

Key features

• Professional demi-permanent hair colour, 60ml
• Montibello Éclat branded
• Shade 7.44 (mid blonde intense copper)
• Acidic pH 6.9
• Does not lift natural melanin
• Tech Bonder Technology
• Plant protein enrichment
• Vitamin C enrichment
• AMP biodegradable alkalising agent
• Ammonia-free and MEA-free
• Intense copper tonal direction
• Part of 30-shade intermixable range
• Fades in 15-25 washes
• Commitment-free (no regrowth line)
• 100% vegan formulation
• Suitable for natural, coloured, or lightened hair
• Also available in 5.77, 6.3, 6.66, 6.88, 7.21, 7.23, 7.31, and other Éclat shades
• For professional colour service use
• Part of the Montibello Éclat professional colour range

How to use

Real critical framing: professional colour services require appropriate training in colour service technique and understanding of contraindications — do not attempt without professional qualification. Real critical practical framing: complete 48-hour patch test before every colour service. For colour service work with Éclat 7.44: prepare the client with appropriate consultation, patch test verification, and appropriate service planning. Mix Éclat 7.44 with the appropriate Montibello Éclat activator/developer per manufacturer specification. Apply per your colour service technique. Allow appropriate processing time per manufacturer instructions. Rinse thoroughly. Real practical framing on 7.44 shade use scenarios: works well as mid blonde intense copper direct application (for clients with mid blonde natural base wanting vivid copper-blonde outcome), as refresh service for existing copper-blonde colour clients (real coordinated benefit — copper tones typically fade faster than natural tones requiring more frequent refresh service), or as vivid copper toner over pre-lightened hair for clients wanting statement copper aesthetic. Real practical framing on intense copper vs subtler copper alternatives: the .44 double-digit intense copper gives stronger copper vividness — for subtler copper positioning, .4 single-digit alternatives (verify Éclat 7.4 availability) would give more moderate copper effect. Real practical framing on copper colour service considerations: copper tones have specific service considerations — copper pigments typically fade faster than natural tones, clients may need more frequent refresh service to maintain vividness. Appropriate client expectation management about copper commitment level supports satisfaction across service intervals.

Who it's for

This colour is for professional colourists offering demi-permanent colour service to clients wanting vivid copper-blonde results OR clients with existing copper-blonde colour wanting refresh service — particularly clients wanting statement copper aesthetic, clients whose personal style suits vivid colour tones, or salons doing regular copper colour service work across blonde and light brown base levels. We've spent years helping clients in Codsall look and feel their best, and as a working hair salon, we know copper colour service has specific client demographic — clients specifically seeking vivid copper results vs subtle enhancement alternatives. Real progressive customer choice within the Montibello Éclat range on Revive: 5.77 (cool violet), 6.3 (warm gold), 6.66 (vivid red), 6.88 (sophisticated pearl), 7.21 (mid blonde ash iridescent — cool), 7.23 (mid blonde ash gold — cool-balanced), 7.31 (mid blonde gold ash — warm-balanced), 7.44 (this product — mid blonde intense copper — vivid warm), plus additional 22 Éclat shades for future range coverage — real substantial progressive customer choice spanning natural tones, vivid fashion tones, and balanced directions across 6 and 7 base levels.

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Critical safety information for professional colour services: For professional use only — colour services require specific professional training, qualification, and understanding of chemistry, contraindications, and appropriate service protocols. Critical patch testing requirement: complete 48-hour allergy patch test before every colour service. Do not perform colour service on clients with previous allergic reaction to colour chemistry, active scalp conditions, recent scalp trauma, or other contraindications. Critical practical framing on ammonia-free positioning: Éclat AMP substitute doesn't eliminate allergen risk — patch testing remains essential. Real critical practical framing on colour chemistry general safety: appropriate protective equipment, appropriate ventilation, appropriate skin contact avoidance, and appropriate eye protection all matter for colour service safety — particularly critical for vivid copper service scenarios where colour staining risk to skin, clothing, and salon surfaces is higher than more subdued tone alternatives. Real practical framing on 7.44 shade specific technical positioning: the double-digit .44 intense copper tonal direction gives strong copper vividness — appropriate consultation about copper intensity preference matters. For subtler copper direction, .4 single-digit alternatives would give more moderate copper effect. Real critical practical framing on copper colour staining: copper pigments have higher skin staining risk vs other tone alternatives — appropriate use of petroleum jelly barrier, appropriate service technique, and appropriate tint stain remover use (like the Stain Remover component in the Hive Large Tinting Starter Kit or standard salon tint stain removers) supports professional service presentation. Real critical practical framing on copper colour clothing/salon surface protection: appropriate client gowning, appropriate salon surface protection, and appropriate technique to prevent colour drips matter — copper colour stains vs light-coloured surfaces are particularly visible and challenging to remove. Real practical framing on copper fade cycle considerations: copper tones typically fade faster than natural tones — appropriate client expectation management about copper longevity and refresh service frequency matters. Copper demi-permanent colour typically fades through lighter/more muted copper stages before fully fading — appropriate client education about fade pattern supports satisfaction across service intervals. Real practical framing on colour service pricing for copper scenarios: copper colour service typically requires more frequent refresh vs natural tone alternatives — appropriate colour service pricing acknowledges the higher frequency service scheduling. Store the tube per manufacturer instructions with cap tightly closed. Do not use past expiry date. Keep out of reach of children. Real practical framing on comprehensive Éclat range progressive coverage: with 5.77, 6.3, 6.66, 6.88, 7.21, 7.23, 7.31, and 7.44 (this product) now covered on Revive, the Éclat range shows substantial tonal direction coverage spanning natural tones, vivid fashion tones, and balanced directions across core 6 and 7 base levels — real substantial progressive customer choice supporting diverse client colour goals. Real practical framing on vivid tone colour service positioning: for salons wanting to communicate vivid tone colour service capability beyond natural tone positioning, shades like 7.44 intense copper and 6.66 intense red give real substantial vivid tone service positioning across both blonde and light brown base levels — meaningful for reaching vivid tone colour client demographic. Real practical framing on copper colour service client demographic considerations: copper colour service has distinct client demographic — clients specifically choosing vivid copper aesthetic often demonstrate strong colour commitment, meaningful for retail programme opportunity (colour refresh products, copper tone colour care products, copper tone styling products) supporting the specific copper colour service outcome. Real practical framing on comprehensive Montibello brand range positioning on Revive: substantial progressive Éclat range coverage now spanning eight distinct shade variants across core 6 and 7 base levels with diverse natural, vivid, cool, warm, and balanced tone options — real substantial customer choice supporting nuanced client colour goal scenarios. Real practical framing on Codsall salon colour service capability: for Revive colour service delivery, vivid copper colour capability (like this Éclat 7.44) supports specific client demographic wanting statement copper colour results across both blonde and light brown starting bases — meaningful for salon service positioning targeting vivid tone aesthetic preferences vs natural tone service positioning alone. Real practical framing on copper colour service retail integration: for salons offering vivid copper colour service, coordinated retail programme (copper tone colour refreshing products for at-home longevity, colour-safe care products, copper tone colour-depositing conditioners, copper tone styling products) supports comprehensive copper colour retention capability across the client's full service cycle.