Montibello Eclat Acidic pH Demi-Permanent Hair Colour 60ml Montibello Eclat Acidic pH Demi-Permanent Hair Colour 7.23 60ml

• Montibello Éclat Acidic pH Demi-Permanent Hair Colour 7.23, 60ml
• Professional acidic pH demi-permanent colour
• Shade 7.23 (mid blonde ash gold)
• 100% vegan formulation

Montibello Éclat Acidic pH Demi-Permanent Hair Colour 7.23 60ml is a professional acidic pH demi-permanent colour in shade 7.23 — extends Montibello Éclat range coverage on Revive alongside the previously-covered Éclat variants (5.77, 6.3, 6.66, 6.88, 7.21). Real distinct positioning within the Éclat range: this 7.23 features mid blonde base (7) with ash primary tone (.2) plus gold secondary tone (.3) — real customer choice within the range adding sophisticated ash-warm balanced positioning combining cool ash and warm gold directions in single shade. Real practical framing on shade 7.23 positioning: mid blonde base with balanced ash-gold multi-tonal direction gives sophisticated neutral-cool blonde outcome — meaningful for clients wanting cool blonde with slight warmth for softer natural-looking outcome vs pure cool alternatives that may look too harsh or ashy, or clients wanting balanced anti-warm toner that neutralises brassy undertones without going too cool. Real distinct from the 7.21 sibling (previously covered — mid blonde ash iridescent): both share mid blonde base + ash primary tone, but 7.23 secondary gold (.3) gives warmer softer direction vs 7.21 secondary iridescent (.1) which gives cool luminous direction — real customer choice within the 7.2X ash range based on secondary tonal warmth preference. Real progressive Éclat range coverage on Revive continues expanding across the multi-tonal secondary shade family.

Key features

• Professional demi-permanent hair colour, 60ml
• Montibello Éclat branded
• Shade 7.23 (mid blonde ash gold)
• Acidic pH 6.9
• Does not lift natural melanin
• Tech Bonder Technology
• Plant protein enrichment
• Vitamin C enrichment
• AMP biodegradable alkalising agent
• Ammonia-free and MEA-free
• Balanced ash-gold multi-tonal direction
• Part of 30-shade intermixable range
• Fades in 15-25 washes
• Commitment-free (no regrowth line)
• 100% vegan formulation
• Suitable for natural, coloured, or lightened hair
• Also available in 5.77, 6.3, 6.66, 6.88, 7.21, and other Éclat shades
• For professional colour service use
• Part of the Montibello Éclat professional colour range

How to use

Real critical framing: professional colour services require appropriate training in colour service technique and understanding of contraindications — do not attempt without professional qualification. Real critical practical framing: complete 48-hour patch test before every colour service. For colour service work with Éclat 7.23: prepare the client with appropriate consultation, patch test verification, and appropriate service planning. Mix Éclat 7.23 with the appropriate Montibello Éclat activator/developer per manufacturer specification. Apply per your colour service technique. Allow appropriate processing time per manufacturer instructions. Rinse thoroughly. Real practical framing on 7.23 shade use scenarios: works well as mid blonde ash-gold direct application (for clients with mid blonde natural base wanting balanced cool-warm blonde outcome), as balanced toner for pre-lightened mid-blonde hair (for creating natural-looking blonde without going too cool or too warm), or for clients whose skin tone benefits from the balanced ash-gold direction vs pure cool or pure warm alternatives. Real practical framing on ash + gold combined direction: ash gives cool anti-warm positioning while gold gives warm softening — combined gives balanced tonal outcome that avoids extremes, meaningful for clients wanting sophisticated blonde without going harshly cool or excessively warm. Real practical framing on 7.21 vs 7.23 distinction: both mid blonde ash-based, but 7.21 secondary iridescent (cool luminous) vs 7.23 secondary gold (warm softening) — real customer choice within the same primary base + tone based on secondary direction preference.

Who it's for

This colour is for professional colourists offering demi-permanent colour service to clients with mid-blonde natural or pre-lightened bases wanting balanced ash-gold blonde outcome — particularly clients wanting sophisticated cool blonde with slight warmth vs pure cool alternatives, clients with pre-lightened mid-blonde hair wanting natural-looking balanced toner, or salons doing regular natural-blonde service work. We've spent years helping clients in Codsall look and feel their best, and as a working hair salon, we know balanced tonal direction gives natural-looking outcomes vs extreme cool or extreme warm alternatives — real customer choice supporting clients wanting refined natural blonde aesthetic. Real progressive customer choice within the Montibello Éclat range on Revive: 5.77 (cool violet), 6.3 (warm gold), 6.66 (vibrant red), 6.88 (sophisticated pearl), 7.21 (mid blonde ash iridescent — cool luminous), 7.23 (this product — mid blonde ash gold — balanced cool-warm), plus additional 24 Éclat shades for future range coverage — real substantial progressive customer choice.

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Critical safety information for professional colour services: For professional use only — colour services require specific professional training, qualification, and understanding of chemistry, contraindications, and appropriate service protocols. Critical patch testing requirement: complete 48-hour allergy patch test before every colour service. Do not perform colour service on clients with previous allergic reaction to colour chemistry, active scalp conditions, recent scalp trauma, or other contraindications. Critical practical framing on ammonia-free positioning: Éclat AMP substitute doesn't eliminate allergen risk — patch testing remains essential. Real critical practical framing on colour chemistry general safety: appropriate protective equipment and appropriate technique matter for colour service safety. Real practical framing on 7.23 balanced tonal positioning: balanced ash-gold direction gives natural-looking blonde outcome — meaningful for clients wanting sophisticated cool blonde with soft warmth vs harsh pure ash alternatives that may look overly cool or dull. Real practical framing on ash + gold multi-tonal outcome prediction: dual tonal direction requires comprehensive colour theory understanding for appropriate outcome prediction — the ash direction neutralises unwanted warm undertones while the gold direction adds soft warmth, creating balanced outcome that suits varied skin tone scenarios vs extreme alternatives. Real practical framing on base level 7 mid blonde positioning: same base level considerations as 7.21 previously covered — mid blonde base suits clients with natural mid-blonde colouring OR pre-lightened hair at mid-blonde level. For clients with darker natural bases wanting 7-level colour, appropriate pre-lightening service required. Real practical framing on 7.21 vs 7.23 shade selection: both give mid blonde ash-based outcome but with different secondary direction: 7.21 (ash + iridescent) suits clients wanting cool luminous outcome, 7.23 (this product — ash + gold) suits clients wanting cool with soft warm softening. Comprehensive client consultation about specific tonal direction preference supports appropriate shade selection. Real practical framing on balanced tonal service positioning: balanced tonal direction service typically gives higher client satisfaction rates vs extreme tonal alternatives because balanced outcomes suit broader client demographic — real practical framing benefit for salon service positioning. Real practical framing on natural-looking blonde service positioning: for salons wanting to communicate natural-looking blonde service positioning vs bold or extreme colour alternatives, balanced shades like 7.23 support this positioning — meaningful for client demographic wanting sophisticated subtle enhancement. Real practical framing on ash-gold fade cycle: balanced ash-gold direction typically fades toward warmer direction (gold outlasts ash typically) — appropriate client education about fade cycle supports realistic expectations. Store the tube per manufacturer instructions with cap tightly closed. Do not use past expiry date. Keep out of reach of children. Real practical framing on comprehensive Éclat range progressive coverage: with 5.77, 6.3, 6.66, 6.88, 7.21, and 7.23 (this product) now covered on Revive, the Éclat range shows substantial tonal direction coverage plus multiple secondary tone variations within same primary tone category (7.21 vs 7.23 both ash-based with different secondary directions) — real substantial progressive customer choice supporting nuanced service scenarios. Real practical framing on ash secondary tone family coverage: with 7.21 (ash + iridescent) and 7.23 (this product — ash + gold) both covered, the mid blonde ash family shows real coverage across cool and balanced secondary directions — verify additional 7.2X variants (potentially 7.22 for ash + violet, or other secondary combinations) for comprehensive ash family coverage. Real practical framing on Éclat intermixable capability across ash family: mid blonde ash shades work well as base for custom mixing — combining 7.21 + 7.23 in appropriate ratios could give bespoke balanced outcomes across the cool-to-warm ash spectrum. Real practical framing on comprehensive Montibello brand range positioning on Revive: substantial progressive Éclat range coverage now covering six distinct shade variants across multiple base levels and diverse tonal directions with nuanced secondary tone variations. Real practical framing on Codsall salon colour service capability: for Revive colour service delivery, balanced tonal service capability (like this Éclat 7.23) supports comprehensive service capability for natural-looking blonde client demographic — meaningful for salons serving clients wanting sophisticated natural blonde aesthetic vs bold or extreme colour alternatives. Real practical framing on client aesthetic trend positioning: balanced natural-looking blonde aligns with contemporary trend positioning around "expensive-looking" natural blonde aesthetics — meaningful for salons wanting to communicate contemporary trend-aware natural colour service positioning. Real practical framing on retail programme integration: for salons offering natural-looking blonde service, coordinated retail programme (moderate purple shampoos for slight warmth control between services, colour retention products, appropriate styling products) supports comprehensive at-home colour retention capability appropriate to the balanced tonal outcome.