milk_shake Icy Blond Shampoo 300ml

• Black pigments neutralise yellow and orange tones for cool ash blonde results
• More intense toning action than standard violet or purple shampoos
• Gently cleanses while depositing cool ash pigment with every wash
• Adjustable intensity — leave on longer for a stronger ash result
• Everyday 300ml size — follow with Icy Blond Conditioner for best results

Black Pigment Toning Shampoo for Cool Ash Blonde Results

milk_shake Icy Blond Shampoo in the everyday 300ml size is a highly pigmented specialist toning shampoo that delivers a more intense ash toning result than standard violet or purple shampoos. Infused with black pigments that neutralise yellow and orange tones in blonde and lightened hair, it leaves behind beautiful, refined cool ash tones with every wash — making it the right choice for clients and stylists who need serious tone correction rather than gentle maintenance. Find it alongside other shampoos for blonde hair in our full range. Also available in the 1L salon size for professional use.

Black Pigments for Deep, Cool Ash Toning

The black pigment base in the Icy Blond Shampoo creates a deeper and more dramatic ash result than violet or blue pigment shampoos — neutralising not just yellow but also orange tones for a genuinely cool, polished ash finish that works beautifully on very light blonde and platinum hair. The intensity of the formula is adjustable — a brief leave-on time delivers a subtle ash tone, while a longer processing time creates a more intense, steely cool result. Because the formula is highly pigmented it is particularly effective on porous or very light blonde hair that absorbs colour readily.

Alternate with a Regular Shampoo for Best Results

Due to the strength of the Icy Blond pigments, milk_shake recommends alternating this shampoo with a non-toning shampoo once the desired cool ash tone has been achieved — this maintains the result without over-toning or building up excessive pigment over time. Always follow with the milk_shake Icy Blond Conditioner for a complete toning and nourishing blonde care routine.

How to Use milk_shake Icy Blond Shampoo

Apply evenly to damp hair and leave on for a few minutes before rinsing. For a more intense ash result, leave on for longer before rinsing thoroughly. Once the desired tone is achieved, alternate with a regular shampoo to maintain results without over-toning. Always follow with Icy Blond Conditioner for optimal toning and nourishing results.

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