milk_shake Icy Blond Shampoo 300ml

Why you'll love it

• A highly-pigmented black-pigment toning shampoo for cool, ash blonde results, in the everyday 300ml size
• Neutralises yellow and orange tones for a genuinely cool, ashy finish
• A more intense toning action than standard violet or purple shampoos
• Gently cleanses while depositing cool ash tone with every wash
• Adjustable intensity, leave on longer for a stronger, steelier ash result

For the coolest, iciest blonde, when a purple shampoo isn't enough. milk_shake Icy Blond Shampoo is a highly-pigmented specialist toning shampoo that delivers a more intense ash result than standard violet or purple shampoos. Infused with black pigments that neutralise yellow *and* orange tones in blonde and lightened hair, it leaves beautiful, refined, cool ash tones with every wash, making it the right choice when you need serious tone correction rather than gentle maintenance. The 300ml is the handy everyday size.

What it does for your hair

Blonde and lightened hair drifts warm, yellow and sometimes orange over time, and this shampoo counteracts that more powerfully than a classic purple. The black-pigment base creates a deeper, more dramatic ash result than violet or blue pigment shampoos, neutralising not just yellow but orange too, for a genuinely cool, polished, steely ash finish that looks stunning on very light blonde and platinum hair. The intensity is in your hands: a brief leave-on gives a subtle ash tone, while a longer time creates a more intense, cool, steely result. Because it's so highly pigmented, it's especially effective on porous or very light blonde hair that grabs colour readily, so start gently there. Due to that pigment strength, milk_shake recommends alternating it with a non-toning shampoo once you've reached your ideal tone, to maintain the result without over-toning or building up too much pigment.

How to use it

Apply evenly to damp hair and leave on for a few minutes before rinsing (leave longer for a more intense ash result, and start with less time on very light or porous hair to avoid over-toning). Once you've reached your ideal tone, alternate with a regular shampoo to maintain it. Always follow with the Icy Blond Conditioner for the best toning and conditioning result, and wear gloves as the pigment can stain.

Who it's for

This one's for anyone with blonde, silver, grey or lightened hair who wants a cool, icy, ashy tone (and to tackle orange as well as yellow), especially when a standard purple shampoo isn't strong enough. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and for serious tone correction, an intense black-pigment toner like this is a real asset.

Build your routine

Cool, icy blonde stays that way with consistent toning, so pair this with the Icy Blond conditioner. Find more washes in our shampoo collection, explore more blonde-care and toning options across our hair products, or browse our shop by brand pages for your favourites.

Free UK delivery on all orders.

This is a highly-pigmented toning shampoo and can stain skin, hands, towels and surfaces, and may leave a grey/cool cast if left on too long or used on very porous hair, so wear gloves, avoid over-toning and rinse thoroughly. Contains hydrolysed milk protein and wheat amino acids (a note for anyone with a dairy or wheat/gluten sensitivity). Avoid contact with the eyes, and rinse immediately if contact occurs.