milk_shake Icy Blond Shampoo 1000ml

Why you'll love it

• A specialised toning shampoo for blonde, silver and lightened hair
• Black and violet pigments help neutralise yellow and orange tones for a cooler, icy result
• Tones as it cleanses, leaving beautiful cool ash tones
• Helps refine blonde to a cooler, more sophisticated hue
• A generous 1L salon size, great value for regular use

For the coolest, iciest blonde. milk_shake Icy Blond Shampoo is a specialised toning shampoo that gently cleanses while neutralising unwanted yellow and orange tones in blonde or lightened hair, leaving behind beautiful cool ash tones. It's infused with black pigments (alongside violet) to help achieve a cooler, more refined, icy-blonde result, a slightly different, ashier approach to a classic purple shampoo. The 1L size is ideal for the salon back bar or a long-lasting home supply.

What it does for your hair

Blonde and lightened hair naturally drifts warm and yellow (and sometimes orange) over time. Icy Blond counteracts that as you wash, using a combination of black and violet pigments to cancel out the warmth for a cooler, cleaner, icier blonde. The black pigment adds a subtle cool depth for a smoky, ashy finish, while the violet neutralises yellow, together they give that refined, icy-blonde tone. Its strength is in your hands: leave it on longer for a more intense result, and note the pigments can have a stronger effect on porous hair, so start with less time there. Once you've reached your ideal tone, alternate with a regular shampoo to maintain it rather than over-toning.

How to use it

Apply evenly to damp hair and leave on for a few minutes, then rinse. For a more intense result, leave it on a little longer (start shorter on very light or very porous hair to avoid an over-toned cast). Once you've achieved the tone you want, alternate with a different shampoo to maintain the result. Follow with Icy Blond Conditioner for best results, and wear gloves, as the pigments can stain.

Who it's for

This one's for anyone with blonde, silver, grey or lightened hair who wants a cool, icy, ashy tone rather than a warmer or overly-violet finish. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, so we know keeping blonde cool and icy is all about the right toning routine, and Icy Blond's black-and-violet pigment blend is a lovely way to get a refined, ashy result.

Build your routine

Cool, icy blonde stays that way with consistent toning, so pair this with the Icy Blond conditioner. Find more toning washes in our shampoo collection, explore more blonde-care options across our hair products, or browse our shop by brand pages for your favourites.

Free UK delivery on all orders.

This is a pigmented toning shampoo and can stain skin, hands, towels and surfaces, and may leave a cool/grey or violet cast if left on too long or used on very porous hair, so wear gloves, avoid over-toning and rinse thoroughly. Contains hydrolysed milk protein and wheat amino acids (a note for anyone with a dairy or wheat/gluten sensitivity). Avoid contact with the eyes, and rinse immediately if contact occurs.