Joico LumiShine Creme Developer 40 Vol 12% - 950ml

• 40 Vol 12% for maximum lift in the Joico LumiShine colour system
• Activates ArgiPlex technology for superior colour performance and hair protection
• Part of the low-ammonia LumiShine system covering Level 1 to high-lift
• Compatible with all LumiShine Crème shades and Demi-Permanent Liquid Colour
• 950ml professional salon size

40 Vol LumiShine Developer That Activates ArgiPlex for Maximum Lift and Hair Protection

Joico LumiShine Creme Developer in 40 Vol 12% is the maximum lift developer in the LumiShine professional colour system — delivering the strongest lift available within the low-ammonia LumiShine formula across the full range of over 50 versatile shades from Level 1 through to high-lift. When paired with Joico LumiShine Demi-Permanent Liquid Color, the LumiShine Creme Developer activates the exclusive ArgiPlex technology for superior colour performance and hair protection simultaneously. At 950ml it is a generous professional salon size. Find it alongside other professional colour products in our full range. Also available in 10, 20 and 30 Vol strengths.

ArgiPlex Technology for Superior Colour and Hair Protection

ArgiPlex is Joico's exclusive technology that activates within the colour process when LumiShine Liquid Color and LumiShine Developer are combined — delivering superior colour deposit, consistency and vibrancy alongside active hair protection during the service. At 40 Vol where the oxidising action is at its most intensive, the protective dimension of ArgiPlex is particularly valuable — working to maintain hair integrity throughout the most demanding lift services for a healthier result than maximum lift colour without this technology would achieve.

How to Use Joico LumiShine Creme Developer 40 Vol

Mix with the appropriate Joico LumiShine shade at the recommended ratio for the desired service. Apply to the hair and process for the recommended time before rinsing thoroughly. Always follow the Joico LumiShine application guidelines for optimum colour performance and hair condition results.

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