Joico InnerJoi Strengthen Shampoo 50ml

• 90% naturally derived ingredients based on Global ISO 16128 Standard
• Coconut Oil, Abyssinian Oil and Vegan Protein strengthen and revitalise damaged hair
• Rich, indulgent lather that cleanses gently without stripping
• Free from SLS and SLES sulphates
• Perfect for trying the InnerJoi Strengthen system for the first time

Mini Naturally Derived Strengthening Shampoo for Damaged Hair

Joico InnerJoi Strengthen Shampoo in the compact 50ml mini is the ideal introduction to the InnerJoi Strengthen range for damaged or overworked hair, or a handy travel companion for anyone already using the full-size version at home. With 90% naturally derived ingredients, it creates a rich, indulgent lather that surrounds each strand with care and gently revitalises tired hair without any of the stripping harshness of sulphate-based formulas. Free from SLS and SLES sulphates, it is a clean daily sulphate-free shampoo that is as kind to damaged hair as it is effective.

Coconut Oil, Abyssinian Oil and Vegan Protein for Natural Strength

The four key ingredients in the InnerJoi Strengthen formula each bring something meaningful to the care of damaged hair. Coconut Oil is a time-honoured superfood known for penetrating the hair shaft to nourish and reduce protein loss. Abyssinian Oil, packed with antioxidants and vitamins, is an eco-friendly sustainable ingredient that conditions and strengthens with minimal environmental impact. Vegan Protein derived from pea and vegetable sources replenishes the hair's natural strength and structure, while Olive Ester — a biodegradable ingredient upcycled from olive oil production — supports healthy, vibrant-looking hair with a natural shine.

Rich Lather That Revitalises Without Stripping

Despite its gentle, naturally derived formula, the InnerJoi Strengthen Shampoo produces a rich, indulgent lather that cleanses thoroughly without stripping essential moisture or colour from the hair. For damaged hair that needs both effective cleansing and ongoing strengthening care, the combination of a satisfying wash experience and genuinely nourishing ingredients makes this a daily shampoo worth switching to. Also available in larger sizes for everyday home use.

How to Use Joico InnerJoi Strengthen Shampoo

Apply to wet hair, work into a rich lather and rinse thoroughly. Follow with Joico InnerJoi Strengthen Conditioner or Masque for best results as part of a complete naturally derived repair routine.

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