Joico InnerJoi Strengthen Shampoo 300ml

Naturally Derived Daily Shampoo That Rebuilds Strength and Softness

Joico InnerJoi Strengthen Shampoo is a repair-focused daily shampoo for hair that has been weakened by heat styling, chemical services or everyday damage. With 96% naturally derived ingredients based on the Global ISO 16128 Standard, it gently cleanses while replenishing moisture and helping to rebuild hair strength from the very first wash. Dry, dull and brittle strands are transformed into something noticeably softer, smoother and healthier looking — making it an ideal everyday shampoo for anyone whose hair needs ongoing repair and nourishment. This 300ml bottle is perfect for regular daily use at home.

Coconut Oil and Abyssinian Oil for Deep Nourishment

The InnerJoi Strengthen formula is built around two naturally derived oils that work together to nourish and repair damaged hair. Coconut Oil penetrates deep into the hair shaft to reduce protein loss and restore softness and moisture from within. Abyssinian Oil, rich in antioxidants and vitamins, is an eco-friendly ingredient that adds conditioning benefits and shine while being sustainably cultivated with minimal environmental impact. Together they deliver a richly nourishing cleanse that leaves hair feeling genuinely replenished rather than stripped.

Vegan Protein and Olive Ester for Strength and Resilience

Vegan Protein derived from pea and vegetable sources mimics the hair's own natural proteins to rebuild strength and resilience in damaged strands with every wash. Olive Ester, a biodegradable byproduct of olive oil production, promotes healthy, vibrant hair while keeping the formula's environmental credentials as strong as its performance. Free from SLS and SLES sulphates, it cleanses gently without stripping natural moisture — an important quality for hair that is already under stress from damage.

How to Use Joico InnerJoi Strengthen Shampoo

Apply a generous amount to wet hair and massage into the scalp and through the lengths. Rinse thoroughly and follow with Joico InnerJoi Strengthen Conditioner for a complete naturally derived repair routine. Suitable for daily use on damaged, dry or chemically processed hair that needs gentle, effective strengthening with every wash.

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