The Joico Blonde Life Brightening Shampoo 50ml is a sulphate-free brightening shampoo that gently cleanses and maintains the vibrancy of blonde hair without stripping essential nutrients. SmartRelease technology continuously delivers arginine, monoi oil and tamanu oil to strengthen, moisturise and protect — leaving blonde hair soft, smooth, shiny and noticeably brighter with every wash.
- Sulphate-free brightening shampoo that maintains and enhances blonde vibrancy
- SmartRelease technology with arginine, monoi oil and tamanu oil for continuous nourishment
- Monoi oil combats frizz and provides intense moisture for a polished finish
- Tamanu oil with omega 6 and 9 hydrates and protects against UV and environmental damage
- Detangles for easier styling and less breakage — 50ml travel size
What makes Joico Blonde Life different from a standard blonde shampoo?
Most blonde shampoos either focus on toning (violet pigments) or clarifying — the Blonde Life Brightening Shampoo takes a different approach, concentrating on maintaining the structural health and natural radiance of blonde hair rather than depositing pigment. SmartRelease technology encapsulates the key ingredients in a liposome delivery system that releases them continuously throughout the day, providing ongoing nourishment and protection well beyond the shower. The result is blonde hair that looks genuinely healthy and luminous rather than just freshly washed.
How do you use it?
Apply to wet hair, lather and rinse thoroughly. The 50ml is ideal for travel or for trying Blonde Life before committing to a larger size. Follow with the Blonde Life conditioner for a complete brightening routine. Find the full Joico Blonde Life range and complete selection of blonde hair products on site.
Free delivery on all UK orders.
The majority of our orders are sent using Royal Mail on a signed for service. Higher ticket items may be dispatched using DPD.
- Returns accepted for 30 days
- Free return shipping
- No restocking fee
- No final sale items