Salon-Size Brightening Shampoo That Keeps Blonde Hair Vibrant
Joico Blonde Life Brightening Shampoo is specially crafted to preserve and enhance blonde hair with every wash, gently cleansing while keeping colour looking fresh, bright and vibrant for longer. This 1L bottle is the salon size, making it a practical choice for hairdressers recommending the Blonde Life range to clients, or for blonde hair devotees at home who want a longer-lasting supply of a shampoo that genuinely delivers. The same trusted formula as the smaller size, just far more economical for regular use.
SmartRelease Technology for Continuous Protection
At the heart of the Blonde Life Brightening Shampoo is Joico's SmartRelease Technology, which provides continuous protection against the three things that do the most damage to blonde hair — heat styling, environmental aggressors and the general wear and tear of daily life. Rather than a one-time hit of ingredients that rinses away immediately, SmartRelease uses a liposome delivery system to release protective ingredients gradually throughout the wash, giving the hair more time to absorb and benefit from the formula.
Arginine for Stronger, More Resilient Blonde Hair
The formula is powered by Arginine, a natural amino acid that strengthens and revitalises each strand from root to tip. Blonde and lightened hair is inherently more fragile than unprocessed hair, making a shampoo that actively strengthens while it cleanses a genuinely important part of a blonde haircare routine. Regular use helps defend colour-treated blonde hair against breakage and damage while maintaining its natural radiance and shine.
How to Use Joico Blonde Life Brightening Shampoo
Apply to wet hair and work into a lather from roots to ends. Rinse thoroughly and follow with Joico Blonde Life Brightening Conditioner for a complete blonde brightening routine. Suitable for daily use on all blonde, bleached, highlighted or colour-treated hair types.
Enjoy free UK delivery on all orders.
Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Isopropylamine Dodecylbenzenesulfonate, Cocamide Mipa, Decyl Glucoside, Glycol Stearate, Glyceryl Caprylate/Caprate, Phenoxyethanol, Calophyllum Inophyllum Seed Oil, Cocos Nucifera (Coconut) Oil, Arginine Hcl, Hydrolyzed Hair Keratin, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Rosa Canina Fruit Oil, Gardenia Taitensis Flower Extract, Sorbitol, Divinyldimethicone/Dimethicone Copolymer, Phosphatidylcholine, Bis-Cetearyl Amodimethicone, Polyquaternium-10, Peg-150 Distearate, Silicone Quaternium-16, Amodimethicone, Tetrasodium Glutamate Diacetate, Peg-90m, C12-13 Pareth-23, C12-13 Pareth-3, Citric Acid, Undeceth-11, Ceteareth-25, Ceteareth-7, C11-15 Pareth-7, Trideceth-12, Glycerin, Laureth-9, Undeceth-5, Butyloctanol, Peg-4 Laurate, Iodopropynyl Butylcarbamate, Sodium Hydroxide, Butylphenyl Methylpropional, Limonene, Geraniol, Fragrance/Parfum.
Apply to wet hair. Lather. Rinse.
Joico is a professional haircare and colour brand known for serious science and seriously good results. With a long standing focus on hair health and repair, Joico has built its reputation on formulas that work from the inside out to rebuild, strengthen and protect.
The range is anchored by some genuine cult favourites. K-PAK is the go to for damaged and compromised hair, using bond building and reconstruction technology to bring stressed hair back to life, while the Defy Damage line has become a staple for protecting hair before and during colour or heat styling. For colour care there is Color Endure to keep tones lasting longer, and the Blonde Life and Colour Balance ranges for maintaining bright, true blondes and neutralising unwanted warmth. On the colour side, Joico's professional systems are trusted by stylists for rich, dependable results.
What sets Joico apart is the technology behind it. This is a brand that takes hair health seriously, backing its products with real research so the results speak for themselves. Whether you are repairing damage, protecting colour or caring for blonde, Joico delivers professional performance you can feel.
Enjoy free UK delivery on every order.
Orders are usually shipped within 24 hours however special order items may take up to 36 hours to ship.
The majority of our orders are sent using Royal Mail on a signed for service. Higher ticket items may be dispatched using DPD.
- Returns accepted for 30 days
- Free return shipping
- No restocking fee
- No final sale items
