Crazy Color Ultraviolet Anti Yellow Shampoo 250ml

Why you'll love it

• An intense, super-strength violet toning shampoo for the palest blonde, grey and bleached hair
• Ultraviolet pigments help banish unwanted yellow tones for a cooler, cleaner result
• Powerful enough to double as a toner after the bleaching process
• Sulphate-free, 100% vegan and cruelty-free
• A handy 250ml size

Serious violet toning for the coolest blonde. Crazy Color Ultraviolet Anti-Yellow Shampoo is an intense, sulphate-free toning shampoo formulated for super-lightened, grey and bleached hair. Infused with super-strength violet pigments, it helps remove unwanted yellow tones to keep pale blonde, silver and bleached hair looking cool, clean and bright, and it's powerful enough to double as a toner after the bleaching process. 100% vegan and cruelty-free. Gloves are advised, as the pigment can stain.

What it does for your hair

Super-lightened, grey and bleached hair pulls warm and yellow over time, and this shampoo counteracts that with violet pigment, the shade opposite yellow on the colour wheel, so it cancels out the warmth for a cooler, cleaner, brighter blonde. Its pigment is genuinely strong (super-strength), which is why it's so effective and why it can be used as a post-bleach toner, but it also means it's easy to over-tone: on very light or very porous hair, start with a shorter time and build up to avoid an over-toned violet cast. Being sulphate-free, it tones and cleanses gently without stripping fragile, lightened hair.

How to use it

Apply to wet hair and leave on for a few minutes to develop the tone (start with less time on very light or porous hair, and build up), then rinse thoroughly. For a milder effect, use more often for shorter times, or mix with a regular shampoo. As a post-bleach toner, follow the timing guidance for your result. Wear gloves, as the violet pigment can stain.

Who it's for

This one's for anyone with blonde, silver, grey, white or bleached hair who wants powerful violet toning to banish yellow and keep their colour cool and bright, and for colourists wanting a strong post-bleach toner. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, so we know keeping cool blonde looking fresh is all about consistent violet toning.

Build your routine

Cool blonde stays cool with consistent violet toning. Explore more toning washes in our shampoo collection, find more blonde-care options across our hair products, or browse our shop by brand pages for your favourites.

Free UK delivery on all orders.

This is a highly-pigmented toning shampoo and can stain skin, hands, towels and surfaces, and may leave a violet cast if left on too long or used on very porous hair, so wear gloves, avoid over-toning and rinse thoroughly. Avoid contact with the eyes, and rinse immediately if contact occurs.